As a Milwaukee and Waukesha County roofing contractor, Smart Roofing and Sheet Metal installs the best roofing products available. We install asphalt shingles, rubber, and metal roofs.
Smart Roofing is a certified installer through Certainteed, GAF, Owens Corning and many more. We offer 50 year non prorated warranty’s and have the best workmanship warranty hands down.
We finance roofs because we understand that a roof is a major investment. We offer some really affordable financing and different plans to suit many different situations. Also we can get you approved in under 15 minutes.
Residential Roofing
Smart Roofing and Sheet Metal of New Berlin is committed to providing our customers with the best quality and craftsmanship, when replacing and installing residential roofs.
We have 70 years of servicing the greater Milwaukee area under our belt, and we have always been a family owned and operated company who does our work in house.
At Smart Roofing and Sheet Metal we always remove the existing roof before installing the new product. This is extremely important; it helps us identify issues that may have gone undetected previously. Some of these issues could be the wood decking, roof extrusions, and ventilation, insulation, and moisture problems.
Metal Roofing
Metal roofing systems have been around a lot longer than most of the systems we use today. In recent years they have made their way to the residential market and become very popular. The most popular roof system 100 years ago and today is still the Standing Seam Metal Roof. We can manufacture these panels on site to any length, in any color and gauge with many different finishes. This ability makes us your best and local Waukesha metal roofing contractor.
They are one of the most versatile roofing materials and metal really works great for both residential and commercial settings. It is much more durable and longer-lasting than other materials, as it isn’t as susceptible to the weather.
Commercial Roofing
If you’re the owner of a commercial building, you probably have a flat roof. Flat roofs typically have a very low pitch and run mostly horizontal. This makes them efficient and cost effective for commercial and industrial companies.
If you are going to install a flat roof, you will want a qualified and experienced commercial roofing contractor to install it. They are characterized by most to have poor drainage but an experienced Milwaukee roofing contractor like us you can alleviate that problem.
We provide experienced Milwaukee commercial roofers that pride themselves on attention to detail, excellent customer service, cleanliness, and hard work.
Gutters, Spouts & Guards
Gutters and down spouts are the most important factors in how well your roof sheds water. The importance of having them properly installed and maintained cannot be said enough. Gutters and spouts ensure that the soil around your house remains stable, which helps avoid possible foundation problems.
Water staining on brick and sidings can be prevented, life of concrete walkways and driveways can be extended, and flooding under houses and in basements can be prevented.
We make seamless gutters in any size and color you need, and provide spouts to match.
Roofing Repairs
We are Shingle Master certified and a Mule hide, GAF, Owens Corning, and Certainteed authorized installer. Our Milwaukee roofing contractor employees are some of the best in the industry and have years of experience working with the products we offer. We back our work with the SMART10, ten year workmanship warranty, and we install our products right so you get the best manufacturer warranty available.
Our work speaks for itself, we were awarded the 2017 Angie’s List super service award and the BBB’s A+ rating. Don’t trust the home your family depends on to just anyone, the Smart Roofing and Sheet Metal family will take care of you.
Warranties & Manufacturers
We take pride in the work and services we perform. Our roofing company invests in its employees and trains them in the best industry standards.
We know that we provide the best quality work available, and back it with our SMART10 warranty. The SMART10 warranty is a 10 year workmanship warranty. If we install your roof and something is not right we will fix it for free, that is our Guarantee. We care about our customers and their families and we want to provide the best work and experience.
Our strong manufacturer relationships allow us to offer you the best industry manufacturer warranties available.
INDUSTRY STANDARDS
Google Rating
5.0
Based on 89 reviews
Smart Roofing & Sheet Metal Company
5.0
Alex Strehlow
18:16 23 Jul 21
Called at 3pm to schedule someone to come out to do a minor roof repair. Dale came out on his way home to do the repair the same day. I would recommend this company to anyone in need of roofing or repairs. Quality people, and insanely fast response time.
Scott Cudmore
23:46 22 Jul 21
I called Smart Roofing & Sheet Metal Company after experiencing heavy storms/rain with water leaking through our roof. Dale Jr. came out to inspect our roof the next day and he returned later that same day and sealed the shingles and chimney. He is very knowledgeable, timely, gave great advice, and was honest in his assessment of our situation. I plan to use him in the future when we replace our entire roof. I would highly recommend him to anyone needing roofing work.
Carolyn Koeller
00:48 08 Apr 21
I can’t say enough about the amazing experience I had working with Smart Roofing. I had Dale look at my roof for a small leak in February, and by the end of March I had a whole new roof. Smart Roofing was professional, timely, and honest when it came to pricing and did a phenomenal job. I am grateful for their high quality work and can breathe easier knowing my roof is well installed.
Matt Plummer
13:38 31 Mar 21
Years ago I had Smart give me a quote for a metal roof on our previous residence. Dale was not quick to sell me anything and gave me an honest time frame for the life of that existing roof. I had him come back a couple months later to patch some flashing- quick, inexpensive, and fixed the minor leaking problem we had.Fast forward to our new house; we had some issues with our deck roof and the garage was in need of a new roof. I was happy enough with Smart to call them before anyone else.Dale ran through some options with us and we opted for metal on the deck and garage. Once work started, everything was finished within a couple of days. Deck roof originally had no gutters, and had been sagging in one spot, causing water to pool up and rot the board underneath. Now we have functioning gutters, rotted decking is replaced, and Dale was even able to replace a bowed support beam at the front of the deck, cutting it to match the style of the old one. Garage roof and gutters no problem! And everything looks great!Smart is a small, friendly, diligent team of roofers and I definitely recommend them to anyone looking for roofing repair/installation, and especially for metal roofing.
Scott Gara
16:32 28 Feb 21
Dale was extremely responsive and was able to service my roof the same day I called him. We had some damage from the ice and they were able to work quickly to repair it. They were very reasonably priced and the work is high quality. Dale was also able to help give advice on a separate roofing issue I had. I would use them again in the future and would recommend to anyone who needs roof repair or replacement.
Carissa Evans
03:27 26 Feb 21
Dale was very helpful in removing an ice dam on our roof and doing some repairs. Pricing was great and he sent photos of the work done and explained everything so I felt confident the job was done to a high standard.
Alex Bunke
23:36 25 Feb 21
Had a 2nd story gutter separating from the house due to ice buildup. Texted Dale on a Tuesday, he got back to me right away and came out with Santiago the next day to look at the gutter. They were able to come out on Thursday to do the actual repair which involved removing the gutter and addressing some problematic fascia underneath. Dale was a straight shooter, I was super happy with his responsiveness and his willingness to come out so quickly, which I realize may not always be possible, depending on the season. Also sent me photos of the work before and after so I had a chance to see what was done more clearly.
chris r
01:11 24 Feb 21
Dale was so nice to help us out in our time of need. 5 stars across the board. Would recommend dale highly.
Mark Dunston
16:14 22 Feb 21
Dale and his associate cleared the snow from our roof causing ice dam leaks into the house. With his wide array of experience he was able not only to offer long term solutions but to do so with an awareness and realistic view of budget constraints and value considerations for future home resale.I didn’t feel pressured into purchasing any products or services and feel that I got an honest price and assessment from Dale for everything.
susan opichka
06:02 20 Feb 21
We were in need of having a foot of snow removed from our roof, so I phoned Smart Roofing to see if they could help us or advise us what to do. Within a short time Dale returned the call and said they were able to help! Thank you they did an excellent job and we will be needing a new roof shortly and we'll definitely use Smart Roofing and Sheet Metal Company!
Brandon Hill
20:41 11 Feb 21
I would love to say that you would not be disappointed working with smart roofing! Very knowledgeable and explained everything in detail!
Larry Longrie
17:50 05 Feb 21
Professional. They're well worth calling
Steph Schmitt
00:29 06 Jan 21
We had our roof replaced by Smart Roofing in 2003. They did great work for an excellent price! Quality materials were used and after they were done the clean up was immaculate. We haven’t had any problems with our roof until this winter(2020 /2021, of course). We have an ice dam issue that sprang up out of no where. We texted Dale Smart, Jr. and he was here checking out our roof and scraping off snow and ice within just a few hours. An almost 20 year old roof and they came out no questions asked. We can’t say enough good things about Smart Roofing and we will always use them and recommend them!
good idea
00:01 24 Dec 20
Received valuable information regarding my roof. Dale was amiable and I look forward to doing more business with him down the road.
Katrina Carriveau
20:25 19 Dec 20
Dale came to check out why our roof was leaking and made a quick, complementary fix to see if it would buy us more time before we needed to replace our roofing. He was honest about the quality and lifespan of our current setup and encouraged us to get as much life out of it as possible.
Steven Hennessy
18:42 18 Dec 20
Dale and his team did an excellent job at our house. We were in a pinch and needed to get our roof done in a hurry. Dale came out, advised us on what he thought we needed done, gave us a competitive quote, and got the job done all within a week. I was very happy with the response time and I would highly recommend this company.
Sam Elich
15:45 05 Dec 20
Dale was referred to me (by a chimney repairman that I had used in the past) to fix a large chimney flashing that was improperly installed during a roof replacement by another local company, Ridge Top Exteriors. I wish I had gotten the referral prior to the whole roof replacement, because the difference was night and day.Dale was very responsive and went out of his way to make sure that our roof was taken care of and no longer leaking before the winter months hit. The work was performed with a high degree of quality, and he thoroughly explained everything that needed to be done and why. Pricing was fair and workmanship was top-notch. Highly recommended.
Dona Harris
21:37 01 Dec 20
Did a wonderful job on the repair and took the time to inspect the whole roof.Very personable and caring.
PhightinPhils
20:54 16 Nov 20
Dale and his team installed a metal roof for me. The job was done in a very timely manner with outstanding results. The quality and attention to detail of Dale’s work is amazing. I would highly recommend Dale and his company without hesitation.
Ryan Riesen
17:52 13 Nov 20
Dale and the crew of Smart Roofing are top notch! I had a leak in a unique metal roof that was promptly fixed for a very fair price. Hard working, honest contractor that I will use again and recommend!
Betsy Rezel
01:51 13 Nov 20
Dale replaced our ridge shingles because they didn't last as they should have from the original roof his company installed. Dale's work was high quality and he fully explained it to us and cleaned up afterward. He evaluated the rest of the roof and didn't try to sell us more than we needed. I'd really recommend Dale's company.
Erin Zimdars-Gagnon
20:17 02 Nov 20
We were referred to Smart Roofing by our neighbors who just had their roof done. They were so impressed by the quality of work and professionalism of the entire crew. So we called up Dale and had a great experience as well. Our roof was a pain. We have 6 skylights that were not installed properly and a list of many other problems. Dale worked with us on price, and our roof and skylights are fixed and amazing! They have a 5-star rating for a reason. They are the best in the area.
Whitney Matatoya
01:16 05 Sep 20
Dale Smart is an awesome honest guy. He and his crew did a great job on the roof, soffit, and painting and Matt helped a lot on the insurance side of things. Would highly recommend to anyone. The job was done well and the job-site was clean every day they were here.
Kris Fischer
22:24 22 Aug 20
Pamela Diamond
15:02 22 Aug 20
Paul Bartoshevich
16:38 15 Aug 20
Dale was quick to call back and respond to my roof leak. Was very helpful and knowledgeable of problems found and explaining to me the causes of the leaks. Would absolutely recommend !!!
Lisa Reichl
23:11 03 Aug 20
Dale was very quick to respond after a heavy night of rain! Very impressed with his expertise and professionalism! Will definitely hire him in the future to replace my entire roof ! Thank you!
Jared Nisenbaum
19:59 20 May 20
Dale and his crew were a phone call away from the very beginning. They cleaned up thoroughly after each workday. They do quality work for a fair price and I would use them again in the future.
C J
15:04 18 May 20
Last fall I needed to start the process of getting a new roof so I drove around my neighborhood scouting out what color I should consider. I came upon a house that was nearly identical to mine and I loved the roof they had on it. I stopped and asked the homeowner who did her roof and what brand/color it was. She referred me to Dale at Smart Roofing, noting she was very happy with his work. I called him and he was very responsive, promptly coming over to give me an estimate. I liked Dale immediately. He was very informative, very open and it was clear he valued his work and his workmen. We had several conversations about the roof and what it needed. I intended to get the recommended three estimates, but I was so confident in Dale’s estimate, had already seen his work product and just really felt he was trustworthy I did not do so. I was confident in both Dale’s honestly and integrity and felt his estimate was both competitive and fair. Given it was fall, we decided to schedule the re-roofing for spring. True to his word, Dale called me in March and set up a time to start the job. I did not need to call him or chase him down as I have with other contractors I have worked with. His crew started a few days later and they completed the project in two days. They cleaned up and it was if they had never been there, except I had a lovely new roof. I know if I have a problem down the road, Dale will stop by to take care of it. I really enjoyed working with Dale. It would be nice if all contractors operated as he does. If you choose to work with Smart Roofing, as long as Dale and his dad are at the helm, you won’t be disappointed.
Kathleen Seiler
14:07 18 May 20
Dale and his crew were extraordinary to work with. They were all pleasant and competent and EXTREMELY hardworking. Dale explained the different kinds of shingles and the different costs, he explained the roof vents needed, he leveled the gutters for best drainage, he cleaned up meticulously, he knew what the codes were and made sure they were followed, and he had excellent follow up, communication, and punctuality. I don’t know what more anyone could have done at such a fair and reasonable price. He did extra little things too like cleaning stains on the chimney and asking us what time was acceptable to start working in the morning. Great experience.
Curtis Kadow
12:45 18 May 20
Awesome experience with this company. Dale was very helpful through our insurance claim and subsequent work. Weather wasn’t the best during the week of work but Dale communicated regularly so we knew what to expect. Would recommend to family and friends!
Steve Presser
12:31 18 May 20
I had a very difficult problem with a flat roof. Dale and his team were very professional and did a very thorough job. I would recommended them to anyone with roofing needs!
James Holland
13:17 17 May 20
Dale delivered on all his promises - he has an exceptionally qualified crew that did a great job!
Ej Arteaga
16:02 12 Apr 20
Great work was very professional and friendly Always cleaned up before every they left would really recommend to everyone who need roofing done
Vanessa Rauguth
21:19 11 Apr 20
I have had some nightmare stories with previously used contractors. Dale with Smart Roofing breaks that mold in every way. From start to finish he was very involved and provided an accurate estimate of cost, timeline, and provided a superior roof at an amazing price. I cannot recommend Smart Roofing enough.
Jermey Plunkett
17:44 13 Mar 20
Was pleased to with the quote I got for the job. Efficient, good looking work. Will call again! Thanks Dale
Wilder Tangient
17:13 13 Mar 20
These gentlemen, Dale and his guys, are fantastic! It was a pleasure doing business with them; the work was quality, affordable, and setting everything up was easy- no hassle. I didn't have to clean up nails and other materials after the fact (How it should be).
Alexandra Duarte
00:52 11 Mar 20
Awesome customer service, guys! Worth every penny spent! I will be recommending to others! My questions were answered in a way that would be easy for me to understand and it help in my decision-making. Your crew's work was beautiful and A+ job cleaning up after yourselves! Thanks Dale and crew! I will be giving you another call for more work.
Jordan Hausmann
20:01 10 Mar 20
Would recommend Smart Roofing & Sheet Metal Llc. to anyone who is looking for quality work at a fair price. Very pleased with the outcome and the communication process of Dale and his crew from start to finish! I normally don't have anyone outside of family work on my home, but felt like I was treated as such.
jeremy boerger
19:18 10 Mar 20
Great work at a great price. Respectable employees get the work done quickly and on time. Would highly recommend
Taylor Towler
05:33 04 Mar 20
Dale was professional and used his knowledge and experience in his trade to ensure that I knew the ins and outs of all my options before proceeding. His quote was less than two others yet I feel that the work he and his crew does is better, which must be why this is an up and coming company. If you work with Smart Roofing, you can be confident you're getting quality work at a fair price.
Stephen Waddell
22:11 25 Feb 20
I help my uncle manage a series of rental properties. We had one property in particular that took more time to clean than any of our others. I proposed we upgrade or get guards for our gutters because they were getting clogged all the time. I gave Smart Roofing A call and Dale showed up and readily took his time to teach me the pros and cons to all our options. Thanks to his help, we were able to go with a much more affordable solution than we were anticipating. Dale even re-did one of the corners for no extra cost! I cannot recommend Smart Roofing enough!
Maria Sommer
20:16 24 Feb 20
We had our roof completely redone a few years ago. Now while going through the selling process our buyer had a concern. Dale came out within the hour (at no charge) and checked it out ulyimately giving it a good to go! Great service, fair price, they cleaned up our yard great never found even a nail, and very responsive/punctual. Thank you!
Margaret Lusiba
15:30 23 Feb 20
Dale was a true professional, he took the time to explain all the different options, listened and answered my questions. He explained in great detail how the job would be done, and the clean up process. I was very pleased with the final product.
nate taylor
19:42 21 Feb 20
My roof was done at a very fair price and Dale Sr. and Dale Jr. were very personable. Their quality surpassed any other bid. Very happy with them and highly recommend them!
Andrew Wojciechowski
13:45 21 Feb 20
They did a great job with my roof and are wonderful to work with. I highly recommend them.
Katie Sadowske
01:51 21 Feb 20
Smart roofing has an honest and hardworking crew that does a great job at a fair price.
Robert Gold
00:18 21 Feb 20
Quality local business that I knew I could trust. They did not disappoint!
Dan Witteman
21:56 20 Feb 20
Great people to work with,they get the job done and they get it done right!!!
Tyler Peterson
20:51 20 Feb 20
Olivia Wildes
20:44 20 Feb 20
Dale, Dale Jr, and the Smart Roofing crew work very hard to do outstanding work! They take the time to go through the project thoroughly and answer any questions you have. They do excellent work for a great price and always clean up at the end of the day! Very satisfied with the end result! All of my family members have trusted them with all of our roof work and will continue to choose them for any future jobs we need done! Highly recommend!
Kyle Northrup
20:33 20 Feb 20
Very good group of guys. True to their word and very professional!!
Keith Manson
20:31 20 Feb 20
They completed two roofs on two different properties. One he had to coordinate with a mason to complete job and not run into a weather situation. Quality job and done timely. The other job was a rental with a lot of underlayment issues and also did timely and a quality job and coordinated with tenant.
Rick Szczygiel
20:11 20 Feb 20
Mark Lorenz
19:57 20 Feb 20
Mike Keller
19:50 20 Feb 20
Dale and the guys at Smart Roofing did a great job for me. It was easy to communicate with him and he was always punctual. I appreciated his dedication to quality and attention to detail. Thank you Dale for doing such a great job.
Caleb Osborne
19:36 20 Feb 20
Robert Schubring
19:29 20 Feb 20
Dale and crew made the process easy by explaining the process and timeline. Quality was very good, personable people, cleaned up every night.
Al T
19:17 20 Feb 20
Dale and his guys are great to work with, they explained everything they were doing and when they were done the yard looked like no one was even there. They even took the time to pitch my old gutters because the were not installed at the correct pitch. The roof looks great. I would recomend Smart Roofing to anyone needing any roof work done.
Sandra Breitzmann
19:06 20 Feb 20
Dan Erlitz
19:02 20 Feb 20
Crew was great!!Quailty work above and beyondIts all in the detailsThey knocked it out of the parkFinished earlyClean up was fantastic like it was there own houseQuailty products Quality workmanshipWill recommend to any looking for a roof or siding and gutters
Erik Summers
18:42 20 Feb 20
Devon Huckstep
18:38 20 Feb 20
SerialxLain
18:28 20 Feb 20
Needed an estimate and got one quickly. Dale was able to answer any questions I had and gave me fair price.
Phil Kirst
18:00 20 Feb 20
Alex Radish
18:00 20 Feb 20
Ben Koshick
17:59 20 Feb 20
Kendra Amalie (kendraplex)
01:53 11 Apr 19
Paul Golomski
21:25 06 Mar 19
Smart Roofing put a new roof on my house in July of 2018. Dale spent many hours with me prior to the project going over and explaining different options that were available. My roof required a full plywood redeck because of poor spacing of the 1x4's underneath the original roof. In addition, my roof had two layers of old shingles.The crew was very professional and hard working even in very hot conditions outside. They finished the whole job in two days. The new roof makes the entire house look so much better than before.We had a minor issue after the roof project relating to one of the gutters that was reused that was in good shape. Dale and crew were quick to follow up with a solution.Personally, I find great satisfaction in using a local family owned business without huge overhead costs. They charge a fair price but I'm speaking with the owners of the company directly. The other 3 roofing companies I got quotes from didn't offer that type of personal service and follow up. We highly recommend Smart Roofing. I hope I never see them again!
James Wiesendanger
16:01 24 Feb 19
We couldn't be more pleased with Smart Roofing. Excellent quality product, friendly and thorough staff that took the time to explain every detail to us. Our new roof is beautiful and makes our 23 year old house look like brand-new again. They replaced a rain gutter that was dented by a tree falling on it and upon inspection, they found that none of our rain gutters were pitched when our house was built. They took the time to correct that on all the rain gutters. The clean-up was excellent. I would recommend Smart Roofing to anyone looking to get a quality roof. We will be getting Gutter Guards from them this Spring.
Todd Kelley
15:14 16 Feb 19
Dale and the crew did an outstanding job at a great price. Customer service was outstanding. Dale took the time to educate my wife and I about our home. Thanks.
christine jackson
23:17 15 Feb 19
Dale and Company installed a beautiful new roof and new skylights. Dale had great suggestions and was involved and helpful while making decisions. The crew was friendly and courteous, had great senses of humor. I enjoyed having them at my home. I have had less than satisfactory experiences with service companies so these guys were such a wonderful change from the ordinary. They were extraordinary
Paul Ryan
18:52 13 Feb 19
Dale and the crew at Smart Roofing were knowledgeable and professional. I'd highly recommend them.
Charles Discasey
03:10 24 Sep 18
Came out on a Saturday morning to look at a leak in my roof. Fixed the leak, fixed a few other things, and did it all quickly with a great attitude and friendly conversation! I highly recommend Smart Roofing!
Leslie Wildes
14:02 02 Jun 18
Joe
15:29 14 Mar 18
Great group of guys. Hard-working, got my roof done on 1st day!
ryan block
15:28 14 Mar 18
Excellent service
Samantha Obluck
17:59 16 Dec 17
Ryan Matterson
22:28 19 Feb 17
Best Price and Great Service!
Paul Young
23:04 05 Feb 17
Laura Wojciechowski
22:55 31 Aug 16
Fantastic people to work with. Quality and honest work.
Dave Worth
21:29 19 Feb 16
These guys do great work! I would highly recommend them.
Chad Fryer
18:13 17 Dec 15
I am so happy to come home and see how awesome my new roof is done by Smart Roofing! The new roof turned my home from having a worn out roof to the nicest looking roof in the neighborhood! Neighbors have approached me complimenting how the new roof sets off the house perfectly. The whole Smart Roofing team did a excellent job and I enjoyed talking with them as there was no pressure from the start.
Ari S
01:17 09 Feb 15
Smart Roofing & Sheet Metal is a company made up of super hardworking individuals. I really like the fact that you work right with the owners, not a middle man. Before they even started working on my families home they answered all of our questions, and outlined the best possible product for us. We had a lot of questions and they sat down with us for hours and went through all the samples and services they offered. I would recommend this company to everyone I know.
Carol Am
23:17 08 Feb 15
These guys are great!!! Very friendly family business. I recommend Smart Roofing and Sheet Metal highly.
Tom & Shirl Luvtworoam
13:54 18 Oct 14
We were very happy with Smart Roofing. Always glad to work with a family owned local business. They gave us a fair quote and did the job as they said they would. They cleaned up after themselves as well! Since it has been raining practically since the job has been done we are Really happy we had the new flat roof and gutters installed. Looks terrific, no leaks and the gutter (and rain barrel) work wonderfully. Would highly recommend. It is difficult to find honest hard working contractors but this company was a good find.
Julie Seavers
16:48 04 Feb 14
I heard about Smart Roofing & Sheet Metal from a family member who had a roof put on his home. He was impressed with the workmanship and thought I would be too. Big Dale and Dale Jr. came to my home and made their presentation. They were very professional, but not pushy. The price was very affordable compared to other quotes I received from other companies. I always felt comfortable while they worked in my home. I was really happy with the results, so much so, that I have referred them to other family and friends who need work done on their homes.
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Contact Us
4985 S Sunnyslope Rd
New Berlin, WI
53151
Office: (414) 529-9549
Or text Dale directly:
(414) 882-1075
Hours of Operation
Monday through Friday:
7AM to 7PM
Saturday and Sunday:
7AM to 7PM
See Our Reviews
Same family business.
Same personalized service.
Never lost our A+ rating.