Smart Roofing and Sheet Metal Company

Roofing Excellence for Your Home Since 1950

Third Generation Family Owned & Operated

Smart Roofing Roof Inspection

Roof Inspection

Spot issues early with a professional roof inspection, let’s protect your home

Roof Repair

Fast, reliable roof repairs to keep you covered until it’s time for a new one

Roof Replacement

Roof Replacement

Upgrade to a durable, long-lasting roof, schedule your free estimate

SMART CHOICE 🗸

Smart Roofing Trusted Partner

Smart Roofing & Sheet Metal

Your Local Southeastern WI Roofing Contractor

One of the most trusted roofing companies in Southeastern Wisconsin since 1950. Built on the foundation of workmanship and professionalism. Smart Roofing has served over 10,000 homes and businesses. As companies come and go, Smart Roofing continues to provide homeowners with quality assurance and personalized contractor expertise.

Skilled Craftsman

Skilled Craftsmen

Skilled experts with decades of experience, we guarantee precision, durability, and excellence in every project

Inspections

Free Inspections

Taking the guesswork out. Providing clear understanding of your roof’s condition and the best path forward

Eco-friendly Roof

Eco-Friendly

Committed to sustainability offering environmentally friendly materials reducing your carbon footprint

Warranty

Warranty

Enjoy peace of mind with our comprehensive warranties, ensuring your investment is protected for years to come.

Experiences From Smart Roofing Clients
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Ruud Lenssen profile picture
Ruud Lenssen
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We had a small leak in our sunroom and called the guys at Smart roofing for a quote on a potential repair/replacement. Joey came over to the house and after a thorough inspection said that he could replace the poorly installed old flashing but, it would cause damage to the siding of the house. He recommended a temporary repair to stop the leak and advised to have it permanently fixed when we replace the siding in the near future. He fixed it right away on the spot! What a class act! Old school service and genuinely wanted to help, not just make a quick buck. Great job, Joey!!
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Ryan Siegler profile picture
Ryan Siegler
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Outstanding experience! I needed a roofing quote after another company I contacted for a siding estimate told me that I also needed a new roof. Joey came out, thoroughly inspected everything, and informed me that my roof was actually in good working order. He took the time to address all of my concerns and never tried to sell me something I didn’t need. If you’re looking for an honest quote from a trustworthy company—with reviews that back up their performance—this is the place to go. When the time does come for a new roof, they’ll be the first company I call. Thanks again, Joey! Highly recommend!
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William Cray profile picture
William Cray
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Dale at smart roofing is awesome! He inspected the roof on a property we were looking to buy and was really knowledgeable. While doing that inspection, I told him we had a small amount of water coming in our current home and he came right over to take a look. All the other roofers we had were complete sales guys just trying to sell us a new roof for 30k+. Dale said some simple repairs would suffice and to save the $. He's working up an estimate for us. It felt like he was advising and consulting us rather than just trying to suck as much money out of us as possible like the 2 other companies we had come look at our roof. Not to mention, when he was here he said he's pretty sure he figured out why the water was coming in and just put a handful of screws in and some caulk around a vent. He did it on the spot and didn't charge us. Just a really down to earth good guy.
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Ashley Kline profile picture
Ashley Kline
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I am writing to share my appreciation for the excellent service we received recently. We had some flashing leaking on our chimney, and Dale went above and beyond to come to our house in an extremely timely manner. He went up on the roof, identified the exact problem, and fixed it immediately. Unlike the other contractors we had over, there was no guesswork involved. Smart Roofing will be handling all of our roofing needs from now on. I highly recommend their services to everyone.
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Charlie k profile picture
Charlie k
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I had a roof leak I couldn’t track down. Joe came out to take a look and had a tech come right over to solve the problem. Has been dry ever since!
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Gabby Bergeron profile picture
Gabby Bergeron
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Very responsive team, came to check our leaking skylight the same day when we contacted them late on a Friday, and Dale and team returned Sunday to start repairing the problem. Knowledgeable and helpful team and answered all our questions on other areas we were concerned with! Would absolutely recommend!
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Scott Morrell profile picture
Scott Morrell
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We discovered water damage on our ceiling, we were understandably concerned. Our roof had been installed six years ago, but the original roofing company was no longer in business, so we had no way to have the warranty honored. After seeing this company’s outstanding Google reviews, we decided to give them a call—and they absolutely lived up to their reputation. Dale returned our call within an hour and came to our home the very same day. He was honest, knowledgeable, and never pressured us. He took the time to explain the issue, gave us several options, and even shared ways we could potentially fix it ourselves. Since we’re much more comfortable staying on the ground than climbing onto a roof, we asked Dale to handle the repair. His pricing was more than fair and an incredible value. He completed the work the very next day and provided before-and-after photos so we could see exactly what had been repaired. It’s rare to find a company that genuinely makes you feel like they’re looking out for your best interests instead of trying to maximize the bill. We were so impressed with the quality of the service, honesty, responsiveness, and workmanship that we plan to use them again for some upcoming gutter work. We highly recommend this company to anyone looking for reliable, trustworthy, and reasonably priced roofing services!
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david mastopietro profile picture
david mastopietro
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
They came and gave me an estimate for a roof repair yesterday. They finished up the job today and did a great job. Price was more than fair and nice people.
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Ross Whiting profile picture
Ross Whiting
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Dale and his crew are very dedicated to their work. They pay attention to detail and have an excellent work ethic. They made sure everything was cleaned up before leaving each day. Great communication - they kept us informed throughout the project. Highly recommend!
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SERVICES

Specialized Roofing Solutions

CertainTeed-Shingle
Residential Roofing

Residential Roofing

Protect your home with premium shingle roofing installations

Commercial Roofing
Commercial Roofing

Commercial Roofing

Robust roofing solutions, ensuring longevity and minimal maintenance

Smart Roofing and Sheet Metal
Metal Roofing

Metal Roofing

Sleek and long-lasting roofing combined with modern design and durability

Aluminum Gutters
Gutters, Spouts, & Guards

Gutters, Spouts & Guards

Prevent water damage with a customized system for year round protection

Solar Roof
Solar Installations

Solar Installation

Embrace renewable energy helping you save energy costs for a renewable future

Smart Windows
Smart Windows

Window Installation

Enhance your home’s energy efficiency and comfort with our advanced Smart windows

Smart Roofing Crew

WHO WE ARE

3rd Generation
Family Owned & Operated

Smart Roofing and Sheet Metal is a family owned business, built on a foundation of workmanship and professionalism. We believe we offer a better quality service, and back it with our family’s name. We are certified with all major roof suppliers, in order to offer you the best price in materials and most qualified workmanship possible.

How much will it cost to replace my roof?

The cost depends on several factors, including the size of your roof, the materials used, and the extent of the damage. After a free inspection, we’ll provide a detailed, no-obligation estimate tailored to your specific needs.

How long will the project take?

Most roof repairs can be completed in a single day, while roof replacements typically take 1–3 days, depending on the roof’s size and complexity. We’ll provide a clear timeline upfront and work efficiently to minimize disruptions.

Do you offer warranties or guarantees?

Yes, we stand behind our work with robust warranties on both materials and labor. Specific warranties depend on the materials chosen, but we’ll ensure you’re fully informed about your coverage before the project begins.

WHY CHOOSE US

Advantages of Our Services

certificate

1. Certified Expertise

Our ShingleMaster certification with leading manufacturers reflects our commitment to quality and excellence.

Family Owned Business

2. Family-Owned Values

As a family-operated business, we prioritize integrity, trust, and personalized service in every project.

Local Contractor Southeastern Wisconsin

3. Local Contractor

Serving Southeastern Wisconsin, we understand the history and unique needs of our community

Smart Roof Anatomy
Industry Mastery

4. Industry Mastery

From roofing to solar, we’re skilled in all your exterior needs with decades of knowledge and experience.

Referral Based

5. Referral-Based

A testament to our exceptional craftmanship and customer satisfaction, trust inspires us.

Small Business

6. Small Business

You are more than just a number.  We dedicate time and attention to deliver unparalleled service.

Shingle Certified Contractor

Owens Corning
Select Shingle Master Roofing Contractor
Malarkey Certified
GAF Certified

WORK SHOWCASE

Recent Roof Replacements

Landmark Pro

Max Def Weathered Wood

Landmark Pro

Max Def Pewter

Landmark Pro

Max Def Resawn Shake

Landmark Pro

Max Def Heather Blend

Landmark Pro

Max Def Resawn Shake

Landmark Pro

Max Def Pewter

Ready for a New Roof?

At Smart Roofing and Sheet Metal, we pride ourselves on delivering high-quality roofing solutions to our community.
As a dedicated team, we only take on a limited number of projects to ensure each client receives our utmost attention and quality craftsmanship.

If you’re interested in having us provide a bid for your roofing project, please click the button below for a free instant estimate.
However, please understand that due to our commitment to quality and our project capacity, we may not be able to accept every request.