As a Milwaukee and Waukesha County roofing contractor, Smart Roofing and Sheet Metal installs the best roofing products available. We install asphalt shingles, rubber, and metal roofs.
Smart Roofing is a certified installer through Certainteed, GAF, Owens Corning and many more. We offer 50 year non prorated warranty’s and have the best workmanship warranty hands down.
We finance roofs because we understand that a roof is a major investment. We offer some really affordable financing and different plans to suit many different situations. Also we can get you approved in under 15 minutes.
Metal Roofing
Metal roofing systems have been around a lot longer than most of the systems we use today. In recent years they have made their way to the residential market and become very popular. The most popular roof system 100 years ago and today is still the Standing Seam Metal Roof. We can manufacture these panels on site to any length, in any color and gauge with many different finishes. This ability makes us your best and local Waukesha metal roofing contractor.
They are one of the most versatile roofing materials and metal really works great for both residential and commercial settings. It is much more durable and longer-lasting than other materials, as it isn’t as susceptible to the weather.
Residential Roofing
Smart Roofing and Sheet Metal of New Berlin is committed to providing our customers with the best quality and craftsmanship, when replacing and installing residential roofs.
We have 70 years of servicing the greater Milwaukee area under our belt, and we have always been a family owned and operated company who does our work in house.
At Smart Roofing and Sheet Metal we always remove the existing roof before installing the new product. This is extremely important; it helps us identify issues that may have gone undetected previously. Some of these issues could be the wood decking, roof extrusions, and ventilation, insulation, and moisture problems.
Commercial Roofing
If you’re the owner of a commercial building, you probably have a flat roof. Flat roofs typically have a very low pitch and run mostly horizontal. This makes them efficient and cost effective for commercial and industrial companies.
If you are going to install a flat roof, you will want a qualified and experienced commercial roofing contractor to install it. They are characterized by most to have poor drainage but an experienced Milwaukee roofing contractor like us you can alleviate that problem.
We provide experienced Milwaukee commercial roofers that pride themselves on attention to detail, excellent customer service, cleanliness, and hard work.
Gutters, Spouts & Guards
Gutters and down spouts are the most important factors in how well your roof sheds water. The importance of having them properly installed and maintained cannot be said enough. Gutters and spouts ensure that the soil around your house remains stable, which helps avoid possible foundation problems.
Water staining on brick and sidings can be prevented, life of concrete walkways and driveways can be extended, and flooding under houses and in basements can be prevented.
We make seamless gutters in any size and color you need, and provide spouts to match.
Roofing Repairs
We are Shingle Master certified and a Mule hide, GAF, Owens Corning, and Certainteed authorized installer. Our Milwaukee roofing contractor employees are some of the best in the industry and have years of experience working with the products we offer. We back our work with the SMART10, ten year workmanship warranty, and we install our products right so you get the best manufacturer warranty available.
Our work speaks for itself, we were awarded the 2017 Angie’s List super service award and the BBB’s A+ rating. Don’t trust the home your family depends on to just anyone, the Smart Roofing and Sheet Metal family will take care of you.
Warranties & Manufacturers
We take pride in the work and services we perform. Our roofing company invests in its employees and trains them in the best industry standards.
We know that we provide the best quality work available, and back it with our SMART10 warranty. The SMART10 warranty is a 10 year workmanship warranty. If we install your roof and something is not right we will fix it for free, that is our Guarantee. We care about our customers and their families and we want to provide the best work and experience.
Our strong manufacturer relationships allow us to offer you the best industry manufacturer warranties available.
INDUSTRY STANDARDS
Google Rating
4.9
Based on 148 reviews
Smart Roofing & Sheet Metal Company
4.9
Sarah
17:03 20 Aug 23
Highly recommend! Prompt to respond & had immediate installation! Thorough high quality work & clean up! Nice, professional workers! Very pleased with this company!
CJ Widmar
20:26 16 Aug 23
Dale and his crew did an excellent job in replacing our roof. Affordable, very efficient and conscientious about clean up. It was done in one day and the roof looks fabulous. I definitely recommend Smart Roofing.My only suggestion is to make sure to get whatever receipts and/or paperwork you need before they leave. I really needed an invoice for my home owners insurance, which I was assured I would be emailed. However, I have still not received one after a couple weeks, even after emailing a reminder about it. Luckily was able to work it out with insurance to prove work was completed. It worked out in the end so I don't hold it against them. I know they are crazy busy!
Dmitrii Zaitsev
00:24 23 Jul 23
Installed a new roof and gutters with guards during this summer with the SmartRoofing.After checking multiple quotes for this job I’m sure that I paid a reasonable price for a great service!I can certainly note that:1. All my questions before, during and after the job were answered2. The installation started in less then a month after we agreed to the job and it was completed in 3 days as it was promised3. It was great to discuss the project with Dale who participates in the actual installation4. The job site was carefully cleaned after the completion
Jean Parish
20:42 07 Jul 23
Professional; on time and great quality work. Patient and answered all my questions as they came up. Happy to recommend them to anyone interested in a new roof.
Ginny I.
17:36 24 Apr 23
Above and beyond! Highly recommend. I could not be more pleased with the work the Smart Roofing team did in replacing the roof and installing leaf guards on my Milwaukee bungalow! It wasn’t an easy job, but they did a wonderful job and it looks great! The owner Dale was easy to work, kept me informed and did not cut corners. Cleanup was perfect. His salesman Tom was pleasant and very knowledgeable. The price was fair. When I look at my roof I have a good feeling that the process (one always dreads) went so well! Thank you Smart Roofing!
michael coleman
21:02 10 Apr 23
Smart Roofing replaced my roof on a 2800 sqft ranch. The install was completed in 3.5 days and at a very competitive price. They went beyond my expectation and made repairs to the chimney chase siding and trim. Dale Smart is very attentive to your roofing needs. I would highly recommend them.
Lu Lepperd
12:00 31 Mar 23
Recently had a roof replaced. Very happy with the results. Everything was done in one day. The cleanup was terrific. Everyone I worked with was honest and trustworthy. I would definitely recommend them for your next home project.
Heather Holst
21:25 25 Mar 23
From start to finish, Smart Roofing provided exceptional service and quality workmanship. The team was professional, knowledgeable, and efficient throughout the entire process.The initial consultation was informative and thorough, with the team taking the time to answer all of your questions and address any concerns you had. They provided a detailed proposal that clearly outlined the scope of the work, the timeline, and the cost, so you knew exactly what to expect.The installation process was seamless, with the team arriving on time and completing the job in a timely manner. They took great care to protect your property and clean up thoroughly after the work was done.The finished product is outstanding! Your new roof looks great, and the gutter guards are a fantastic addition that will save you time and hassle in the long run. The quality of the work is evident in the attention to detail and the durability of the materials used.Overall, I would highly recommend Smart Roofing to anyone in need of roofing services. Their professionalism, expertise, and commitment to customer satisfaction make them a top-notch choice. Thank you, Smart Roofing, for a job well done!
Bradley Brown
18:41 24 Mar 23
I have used Smart Roofing for my business and home. Very professional and quality work.
Crafting Cultist
11:39 23 Mar 23
Smart Roofing helped me out with my roof and gutters. They were friendly, punctual, competent, and driven.I was so pleased with their progress that I decided to make them all cheesy potato soup for lunch. They managed to get my relatively smaller roof done within a day, despite needing a new roof deck installed. I plan on calling Dale again in the future for further roof/gutter services.
Zy De Borja
21:45 22 Mar 23
Smart Roofing is the best company you can find in regards to roofing ! They fixed my attic ventilation issue. I've met with numerous contractors before them and they only wanted to sell unnecessary things and take all your savings! Dale is very honest, knowledgeable and caring to his customers. He surveyed, analyzed and explained the issue profoundly. He told me the options but directed me to the most cost effective way to solve the problem without breaking the bank. Communication and scheduling with them was very easy. Dale even did an extra mile of of going to a paint store to get me my exterior paint made without charging me. You will not get this treatment from any other contractor i bet you ! His group worked as team and finished the job in no time. I highly recommend Smart Roofing !!! Professional and experienced roofing company.
Daniel Adamonis
15:32 02 Mar 23
Dale and his team are amazing. They responded to our call about a leak in our roof from storm damage right away and came out to fix it the next day. Will absolutely be using Smart Roofing for all of our roofing needs and recommending to everyone to do the same!
Andrew Klain
23:53 28 Feb 23
Dale and his team were very professional to work with. He was communicative and went above and beyond what we expected. They even replaced some rotted wood that we didn’t know existed. 100% would recommend.
SJH
02:12 19 Feb 23
Dale is a consummate professional who was quick, knowledgeable and honest, which can be a trait that you can’t find just anywhere. Fully recommended and will use again!
Mike Riekkoff
16:26 09 Feb 23
Dale and his team were very professional and attentive to details. They extremely efficient and very affordable. I would recommend them to family and friends.
J
17:09 02 Feb 23
Although the other roofing contractors were slightly less expensive, we were willing to pay extra because Dale Smart would work with his customers. It was definitely worth the investment. We had many shingles throughout the roof that had blown off during high winds. Dale came out to inspect and give an estimate on the roof. Following the inspection, he offered to caulk all the exposed nail holes in the cold of winter without charge although we didn't sign a contract with him yet. That is customer service! In addition, he worked with our insurance to try to get the best reimbursement. Most importantly, Dale worked tirelessly with his crew on the job throughout the entire roof replacement to get the job done on time. Dale and his crew are so incredibly hardworking that they worked on the weekend and in unexpected rain. During the entire process, Dale was in constant communication with us, was very professional, came everyday on time, and worked with us to make everything right. At the end of the job, Dale even took the time to seal some leaky gutters, caulked exposed areas of wood on the soffit, and adjusted a few gutters at no additional cost. Our new roof looks amazing and we highly recommend Smart Roofing!
Todd Schluechtermann
21:25 30 Jan 23
Smart Roofing was able to come out right away to access my roof issues and determine a fix. A few days later they were back and the completed the roof repairs within a couple hours
Mike Koscielak
13:46 28 Jan 23
Dale was the only person to come out and offer to find the leaks in my roof and fix them instead of coming out and transitioning immediately into giving a quote for a new roof.
Steve Sibinski
16:55 09 Jan 23
We had Smart Guard gutter covers installed in fall to combat the leaves from 2 large maple trees in our yard. No more gutter cleaning for me. We used them after having my mother -in-laws roof done. Fast turn around and done in less than 2hrs. Dale and his crew were very professional. Thanks.
Mark Janecek
12:07 15 Nov 22
Smart roofing inspected our roof 5 years ago after we had a leak. They patched it up for a minimal charge and we haven't had issues since.They made another recent visit to patch us up because of wind damage. They will be replacing the roof next spring.They treated us very well and are pleasant to work with.
Joseph LaChapelle
18:45 14 Nov 22
Called for roof repair and Dale was out the next morning. Dale assessed the problem and repaired it prior to any explanation of what the issue was. Afterwards Dale explained the issue and resolution and told me that there would be no payment needed for this repair. I expressed my gratitude for the kindness, knowledge and quick response to my situation.I highly recommend Dale and Smart Roofing.
thomas beaton
18:17 13 Nov 22
The proposal was very thorough and the follow through was beyond expectation. Great communication and crew supervision and thus, the crew was prompt, courteous and efficient. Dale solved a drainage issue by extending the second floor downspout into the gutter.They also installed Smart Guard gutter covers to keep drainage clean and free.From over all value to final cleanup every aspect of this hire was perfect!
John Sorce
22:45 11 Nov 22
Dale was quick to help and offered great advice. It is nice to call a company and they send one of their employees rather then a subcontractor.I was considering a metal roof in the future or in lieu of repairing my aphalt roof after learning some of the downsides from Dale I will be buying a Asphalt Roof when I need to. Dale to his credit rather then trying to up sell me on a roof now, convinced me to repair this one and get a couple more years from it. He gave me a great price on the repairs much less (1/5) then another roofers quote. Highly recommend Smart Roofing
Brian Burke
17:10 09 Nov 22
Dale and his crew are incredibly responsive. We had a single raised shingle from a roof installed in 2001, and they responded immediately to address that issue and as well as another minor problem they noticed. I am totally pleased with their work and I will definitely contact Smart Roofing when I need a new roof.
G-Force Fundamentals
22:29 06 Nov 22
What we got was nothing less than superior professional service. Dale and staff were challenged from start to finish and did an exemplary job. I think they planned on 2 days but stayed for 3 to get the job done right. They may be busy but they're worth the wait.
The Ferones
01:06 12 Oct 22
We highly recommend Smart Roofing! Starting with Tom’s estimate and clear industry knowledge and experience, we knew we were dealing with a good company. We were relieved when their quote came in at a very fair price. Dale came out to inspect the job and further advise on next steps, and we were so impressed with him. He was personally present for all parts of the job, attentive and communicative and went above and beyond what we expected. He and his crew worked hard, efficiently and got the job done even sooner than planned. We couldn’t have asked for a better experience!
Nick Mischo
03:35 10 Oct 22
Working with Smart Roofing was a great experience from start to finish. Having initially solicited site visits and estimates from several different companies, we ultimately went with Smart Roofing based on the favorable price(although not the very cheapest), quality of inspection thoroughness and knowledge, local history, follow-up through the estimate process, and trust they built with us on the quality and reputation they would bring to our project. We were not disappointed with our decision, and both Tom and Dale impressed us at every turn.All of our questions prior to accepting the estimate were answered thoroughly and their advice on options for the scope of work were honest and clear. The work itself actually started earlier than initially estimated, and everyone working on site appeared very competent, paying attention to the quality of work as well as the impact on the rest of the house and yard.We were very happy with the professionalism of the companies representatives, the quality of work, and most importantly, the end result. I would definitely recommend others to use Smart Roofing & Sheet Metal.
Valerie Rickert
23:53 25 Aug 22
I was very happy with Dale not only did he answer his phone (no answering services or machines) he squeezed me in his busy schedule. He help fix my leeking roof in my kitchen. My daughter is also here when Dale came to assess the problem at my home and she was so impressed with his service she also wrote a review. Please read my daughter's comments and review. I do recommend Smart Roofing to anyone that needs quality customer service.
Amanda Rickert
18:03 25 Aug 22
Dale Jr. came out right away to help us after we found water leaking into our kitchen from the roof. Found out it was the bracket holding the telephone and electric wires pulling out from the roof and the hole where the mount goes was the little hole where water was leaking in after a storm. He pounded it back in and caulked it up for us and surveyed our entire roof and gave us estimates and valuable information on what we can do going forward to repair and get a new roof in the future. He was incredibly professional, fast, efficient, kind and fun to work with and will definitely be working with him and his company with all of our roofing needs in the future!
The Qin Family
14:40 22 Jun 22
Our friend recommended Smart Roofing and Dale did an excellent job for us. He responded quickly to a wind damage and repaired our roof/ridge the next day. He also checked other areas to make sure that there is no blind spot left. The work is efficient, high quality, and detail oriented. We will definitely use Smart Roofing again.
Fast Fun
00:52 17 Jun 22
One of the best contractors I've had do work for me! ,Dale and his guys are solid!!,Top notch in my book!
Elisabeth Liza Ekstrand
02:36 16 Jun 22
Above all expectations. Great company to deal with. Very quick to respond - like same day. A fair market quote provided, with explanations of potentail add-ons as the old roof was to be torn off, and could be anticipating damage since we had leakage. Were put on the schedule for work to be completed within 6 weeks of order. They came 5 days later as an opening was available. A fantastic, hard working, polite and respectful crew, got everything completed and cleaned up in 2 and a half days. And that included a severe rain/hail storm, but everything was secured and nothing damaged. Dale Jr you are the best and you show how much you care for your working crew. Tom did a great job presenting everything to us, and follow up. You should be proud of your family company. We'll be in touch.
Chelsey Omen
16:54 10 Jun 22
Dale and his team of professionals are top notch! They swiftly diagnosed and repaired a leak in the roof that needed attention asap before further damage was done. The job site was left very clean and prices are affordable.
Rolf Ekstrand
18:55 03 May 22
We had a sewer vent pipe seal leak during recent rain storms. Tried several companies around here and I guess the job was too small as I did not get one single return call. I texted Smart Roofing late morning today , and they showed up at 1:00 pm. Inspected the vent and put a new seal on it. Definitely, I am a very happy customer and will most certainly call them first when I need to fix something they are providingRolf E
Rebecca Meleski
12:07 22 Feb 22
Smart Roofing did a fantastic job with our roof. They consulted us about decisions throughout the process and always made sure we were aware of what they were doing. Dale is one of the most professional and genuine people we’ve ever had the pleasure of working with. He goes out of his way to help people and it is obvious that he cares about his customers and the quality of his work, not the money. We highly recommend using Smart Roofing!
Keegan Vallee
04:46 17 Jan 22
Dale and his team were extremely professional and fair throughout the entire process from start to finish. The quality of their work is next to none. I would recommend them to do any exterior work on any friends/family/or peers home.
John Koshick
04:57 10 Jan 22
Smart Roofing is absolutely incredible! Utmost professionalism, honest, responsive, and a beautiful finished product that will last for years! Simply put; Smart Roofing knows what they're doing, and they do it very well! I would recommend them to anyone looking to have their roof done right!
Yin Wang
23:07 05 Jan 22
We got our roof replaced by Smart Roofing last year. Dale and his crew are very professional and have done a great job! Highly recommended!
J Bradway
21:23 05 Jan 22
Did a great job on my roof replacement. Quick clean and professional. Definitely would recommend using smart roofing.
Timothy Keller
21:41 04 Jan 22
We had our roof replaced and are very satisfied with the service and the product. Smart roofing is a very professional company with very knowledgable workers. Would highly recommend Smart roofing to anyone needing their services.
Keith Manson
21:22 04 Jan 22
Smart roofing just completed two jobs on my commercial properties. They installed asphalt roof on apartment and did a rubber roofrepair on the commercial property. He beat the winter in December and did a good job and noticed some other items that needed to be addressed that if we're not addressed would be a issue. I have used smart roofing now at least 4 times, and every time has been good experience.
Kent Schneck
21:10 04 Jan 22
On behalf of myself and Gulfeagle Supply I would like to thank Smart Roofing and Sheet Metal for another great year! Smart continues to be a great partner in business and a relationship that we truly value and appreciate . Thanks again Dale and team, we look forward to working with you in the future!Kent SchneckGulfeagle Supply
Craig Ostovich
20:58 04 Jan 22
Dale and crew are awesome. They fixed about forty years of problems. I have a shallow pitched roof and it had very poor ventilation, to the point there was a haze in the attic. Now the attic is dry and breathing great. Past owners must have had issues but the contractor they hired didn’t fix a thing, they only got new shingles. I highly recommend Smart roofing. Great price, excellent workmanship, on time and clean.
Lisa Allison
20:36 04 Jan 22
I would definitely recommend going to Smart Roofing & Sheet Metal Company for your roofing needs. They were very professional and timely. They did a wonderful job on our roof. We love it!
Marcee Doherty-Elst
20:21 04 Jan 22
Highly recommended! Quality and professional work, on time, very responsive to questions and proactively with updates, communicative, flexible, and a great value! Love that they are a family-owned business, too!
Mark Lorenz
20:20 04 Jan 22
Dale Jr. and Sr. have a standard for quality that is hard to match. Honesty, quality and integrity has made them a great match for our roofing credential program for years!
Jerry Marten
17:27 22 Oct 21
I have used Smart Roofing for roof replacement and attic insulation. Work was done quickly and with great care. These are people who care about their customers and will go out of their way to answer all questions before they start a job. Never a hard sell! I called last winter with concerns about ice buildup on the roof. Dale came over within the hour. He cheerfully inspected the entire roof and removed some chunks of ice from the gutter. Temp was around 10°.
Sheri
21:54 23 Sep 21
i would recommend Smart Roofers to anyone looking to replace their roof and/or gutters. They are very reasonable and efficient. The two day project included 2 layer removal of the roof on both house and detached garage, removal of old gutters and replacement of new roof and gutters on both. The employees were very polite and professional. They were very efficient in cleaning and removing any debris that was involved with their work on the property. I highly recommend them!!!
Tyler Stephens
22:18 16 Aug 21
I am a new homeowner and just found out there was a leak in my roof. Called Dale Jr., he came out and did a thorough inspection and gave me a great quote. He is professional and beyond personable. He communicated throughout the whole process and made everything that much easier for a first time home owner. Once I settled on a shingle color, he told me the approximate time they were going to start and I was shocked as to how quick they are compared to other estimates. He came over a day early, finished my garage and then finished my house the day after. They did an amazing job and the roof looks amazing. He will work with you to make sure that all little details (chimney knockdown, vent removal/installations, gutter pitch) are perfect and what you want! He was on the job each day and his crew was great too! They did a great job cleaning up the site completely. I would highly recommend you give Smart Roofing a call for your roofing needs, you wont be disappointed! I have already recommended Smart Roofing to other people as I will definitely have them do any work I need done in the future! Thank you Dale Jr and the Smart Roofing Crew!!!
Alex Strehlow
18:16 23 Jul 21
Called at 3pm to schedule someone to come out to do a minor roof repair. Dale came out on his way home to do the repair the same day. I would recommend this company to anyone in need of roofing or repairs. Quality people, and insanely fast response time.
Carolyn Koeller
00:48 08 Apr 21
I can’t say enough about the amazing experience I had working with Smart Roofing. I had Dale look at my roof for a small leak in February, and by the end of March I had a whole new roof. Smart Roofing was professional, timely, and honest when it came to pricing and did a phenomenal job. I am grateful for their high quality work and can breathe easier knowing my roof is well installed.
Matt Plummer
13:38 31 Mar 21
Years ago I had Smart give me a quote for a metal roof on our previous residence. Dale was not quick to sell me anything and gave me an honest time frame for the life of that existing roof. I had him come back a couple months later to patch some flashing- quick, inexpensive, and fixed the minor leaking problem we had.Fast forward to our new house; we had some issues with our deck roof and the garage was in need of a new roof. I was happy enough with Smart to call them before anyone else.Dale ran through some options with us and we opted for metal on the deck and garage. Once work started, everything was finished within a couple of days. Deck roof originally had no gutters, and had been sagging in one spot, causing water to pool up and rot the board underneath. Now we have functioning gutters, rotted decking is replaced, and Dale was even able to replace a bowed support beam at the front of the deck, cutting it to match the style of the old one. Garage roof and gutters no problem! And everything looks great!Smart is a small, friendly, diligent team of roofers and I definitely recommend them to anyone looking for roofing repair/installation, and especially for metal roofing.
Scott Gara
16:32 28 Feb 21
Dale was extremely responsive and was able to service my roof the same day I called him. We had some damage from the ice and they were able to work quickly to repair it. They were very reasonably priced and the work is high quality. Dale was also able to help give advice on a separate roofing issue I had. I would use them again in the future and would recommend to anyone who needs roof repair or replacement.
Carissa Evans
03:27 26 Feb 21
Dale was very helpful in removing an ice dam on our roof and doing some repairs. Pricing was great and he sent photos of the work done and explained everything so I felt confident the job was done to a high standard.
Alex Bunke
23:36 25 Feb 21
Had a 2nd story gutter separating from the house due to ice buildup. Texted Dale on a Tuesday, he got back to me right away and came out with Santiago the next day to look at the gutter. They were able to come out on Thursday to do the actual repair which involved removing the gutter and addressing some problematic fascia underneath. Dale was a straight shooter, I was super happy with his responsiveness and his willingness to come out so quickly, which I realize may not always be possible, depending on the season. Also sent me photos of the work before and after so I had a chance to see what was done more clearly.
chris r
01:11 24 Feb 21
Dale was so nice to help us out in our time of need. 5 stars across the board. Would recommend dale highly.
Mark Dunston
16:14 22 Feb 21
Dale and his associate cleared the snow from our roof causing ice dam leaks into the house. With his wide array of experience he was able not only to offer long term solutions but to do so with an awareness and realistic view of budget constraints and value considerations for future home resale.I didn’t feel pressured into purchasing any products or services and feel that I got an honest price and assessment from Dale for everything.
susan opichka
06:02 20 Feb 21
We were in need of having a foot of snow removed from our roof, so I phoned Smart Roofing to see if they could help us or advise us what to do. Within a short time Dale returned the call and said they were able to help! Thank you they did an excellent job and we will be needing a new roof shortly and we'll definitely use Smart Roofing and Sheet Metal Company!
Brandon Hill
20:41 11 Feb 21
I would love to say that you would not be disappointed working with smart roofing! Very knowledgeable and explained everything in detail!
Steph Schmitt
00:29 06 Jan 21
We had our roof replaced by Smart Roofing in 2003. They did great work for an excellent price! Quality materials were used and after they were done the clean up was immaculate. We haven’t had any problems with our roof until this winter(2020 /2021, of course). We have an ice dam issue that sprang up out of no where. We texted Dale Smart, Jr. and he was here checking out our roof and scraping off snow and ice within just a few hours. An almost 20 year old roof and they came out no questions asked. We can’t say enough good things about Smart Roofing and we will always use them and recommend them!
good idea
00:01 24 Dec 20
Received valuable information regarding my roof. Dale was amiable and I look forward to doing more business with him down the road.
Katrina Carriveau
20:25 19 Dec 20
Dale came to check out why our roof was leaking and made a quick, complementary fix to see if it would buy us more time before we needed to replace our roofing. He was honest about the quality and lifespan of our current setup and encouraged us to get as much life out of it as possible.
Steven Hennessy
18:42 18 Dec 20
Dale and his team did an excellent job at our house. We were in a pinch and needed to get our roof done in a hurry. Dale came out, advised us on what he thought we needed done, gave us a competitive quote, and got the job done all within a week. I was very happy with the response time and I would highly recommend this company.
Sam Elich
15:45 05 Dec 20
Dale was referred to me (by a chimney repairman that I had used in the past) to fix a large chimney flashing that was improperly installed during a roof replacement by another local company, Ridge Top Exteriors. I wish I had gotten the referral prior to the whole roof replacement, because the difference was night and day.Dale was very responsive and went out of his way to make sure that our roof was taken care of and no longer leaking before the winter months hit. The work was performed with a high degree of quality, and he thoroughly explained everything that needed to be done and why. Pricing was fair and workmanship was top-notch. Highly recommended.
Dona Harris
21:37 01 Dec 20
Did a wonderful job on the repair and took the time to inspect the whole roof.Very personable and caring.
PhightinPhils
20:54 16 Nov 20
Dale and his team installed a metal roof for me. The job was done in a very timely manner with outstanding results. The quality and attention to detail of Dale’s work is amazing. I would highly recommend Dale and his company without hesitation.
Ryan Riesen
17:52 13 Nov 20
Dale and the crew of Smart Roofing are top notch! I had a leak in a unique metal roof that was promptly fixed for a very fair price. Hard working, honest contractor that I will use again and recommend!
Betsy Rezel
01:51 13 Nov 20
Dale replaced our ridge shingles because they didn't last as they should have from the original roof his company installed. Dale's work was high quality and he fully explained it to us and cleaned up afterward. He evaluated the rest of the roof and didn't try to sell us more than we needed. I'd really recommend Dale's company.
Erin Zimdars-Gagnon
20:17 02 Nov 20
We were referred to Smart Roofing by our neighbors who just had their roof done. They were so impressed by the quality of work and professionalism of the entire crew. So we called up Dale and had a great experience as well. Our roof was a pain. We have 6 skylights that were not installed properly and a list of many other problems. Dale worked with us on price, and our roof and skylights are fixed and amazing! They have a 5-star rating for a reason. They are the best in the area.
Whitney Matatoya
01:16 05 Sep 20
Dale Smart is an awesome honest guy. He and his crew did a great job on the roof, soffit, and painting and Matt helped a lot on the insurance side of things. Would highly recommend to anyone. The job was done well and the job-site was clean every day they were here.
Paul Bartoshevich
16:38 15 Aug 20
Dale was quick to call back and respond to my roof leak. Was very helpful and knowledgeable of problems found and explaining to me the causes of the leaks. Would absolutely recommend !!!
Lisa Reichl
23:11 03 Aug 20
Dale was very quick to respond after a heavy night of rain! Very impressed with his expertise and professionalism! Will definitely hire him in the future to replace my entire roof ! Thank you!
Jared Nisenbaum
19:59 20 May 20
Dale and his crew were a phone call away from the very beginning. They cleaned up thoroughly after each workday. They do quality work for a fair price and I would use them again in the future.
C J
15:04 18 May 20
Last fall I needed to start the process of getting a new roof so I drove around my neighborhood scouting out what color I should consider. I came upon a house that was nearly identical to mine and I loved the roof they had on it. I stopped and asked the homeowner who did her roof and what brand/color it was. She referred me to Dale at Smart Roofing, noting she was very happy with his work. I called him and he was very responsive, promptly coming over to give me an estimate. I liked Dale immediately. He was very informative, very open and it was clear he valued his work and his workmen. We had several conversations about the roof and what it needed. I intended to get the recommended three estimates, but I was so confident in Dale’s estimate, had already seen his work product and just really felt he was trustworthy I did not do so. I was confident in both Dale’s honestly and integrity and felt his estimate was both competitive and fair. Given it was fall, we decided to schedule the re-roofing for spring. True to his word, Dale called me in March and set up a time to start the job. I did not need to call him or chase him down as I have with other contractors I have worked with. His crew started a few days later and they completed the project in two days. They cleaned up and it was if they had never been there, except I had a lovely new roof. I know if I have a problem down the road, Dale will stop by to take care of it. I really enjoyed working with Dale. It would be nice if all contractors operated as he does. If you choose to work with Smart Roofing, as long as Dale and his dad are at the helm, you won’t be disappointed.
Kathleen Seiler
14:07 18 May 20
Dale and his crew were extraordinary to work with. They were all pleasant and competent and EXTREMELY hardworking. Dale explained the different kinds of shingles and the different costs, he explained the roof vents needed, he leveled the gutters for best drainage, he cleaned up meticulously, he knew what the codes were and made sure they were followed, and he had excellent follow up, communication, and punctuality. I don’t know what more anyone could have done at such a fair and reasonable price. He did extra little things too like cleaning stains on the chimney and asking us what time was acceptable to start working in the morning. Great experience.
Curtis Kadow
12:45 18 May 20
Awesome experience with this company. Dale was very helpful through our insurance claim and subsequent work. Weather wasn’t the best during the week of work but Dale communicated regularly so we knew what to expect. Would recommend to family and friends!
Steve Presser
12:31 18 May 20
I had a very difficult problem with a flat roof. Dale and his team were very professional and did a very thorough job. I would recommended them to anyone with roofing needs!
James Holland
13:17 17 May 20
Dale delivered on all his promises - he has an exceptionally qualified crew that did a great job!
Ej Arteaga
16:02 12 Apr 20
Great work was very professional and friendly Always cleaned up before every they left would really recommend to everyone who need roofing done
Vanessa Rauguth
21:19 11 Apr 20
I have had some nightmare stories with previously used contractors. Dale with Smart Roofing breaks that mold in every way. From start to finish he was very involved and provided an accurate estimate of cost, timeline, and provided a superior roof at an amazing price. I cannot recommend Smart Roofing enough.
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Contact Us
4985 S Sunnyslope Rd
New Berlin, WI
53151
Office: (414) 529-9549
Or text Dale directly:
(414) 882-1075
Hours of Operation
Monday through Friday:
7AM to 7PM
Saturday and Sunday:
7AM to 7PM
See Our Reviews
Same family business.
Same personalized service.
Never lost our A+ rating.