As a Milwaukee and Waukesha County roofing contractor, Smart Roofing and Sheet Metal installs the best roofing products available. We install asphalt shingles, rubber, and metal roofs.
Smart Roofing is a certified installer through Certainteed, GAF, Owens Corning and many more. We offer 50 year non prorated warranty’s and have the best workmanship warranty hands down.
We finance roofs because we understand that a roof is a major investment. We offer some really affordable financing and different plans to suit many different situations. Also we can get you approved in under 15 minutes.
Metal Roofing
Metal roofing systems have been around a lot longer than most of the systems we use today. In recent years they have made their way to the residential market and become very popular. The most popular roof system 100 years ago and today is still the Standing Seam Metal Roof. We can manufacture these panels on site to any length, in any color and gauge with many different finishes. This ability makes us your best and local Waukesha metal roofing contractor.
They are one of the most versatile roofing materials and metal really works great for both residential and commercial settings. It is much more durable and longer-lasting than other materials, as it isn’t as susceptible to the weather.
Residential Roofing
Smart Roofing and Sheet Metal of New Berlin is committed to providing our customers with the best quality and craftsmanship, when replacing and installing residential roofs.
We have 70 years of servicing the greater Milwaukee area under our belt, and we have always been a family owned and operated company who does our work in house.
At Smart Roofing and Sheet Metal we always remove the existing roof before installing the new product. This is extremely important; it helps us identify issues that may have gone undetected previously. Some of these issues could be the wood decking, roof extrusions, and ventilation, insulation, and moisture problems.
Commercial Roofing
If you’re the owner of a commercial building, you probably have a flat roof. Flat roofs typically have a very low pitch and run mostly horizontal. This makes them efficient and cost effective for commercial and industrial companies.
If you are going to install a flat roof, you will want a qualified and experienced commercial roofing contractor to install it. They are characterized by most to have poor drainage but an experienced Milwaukee roofing contractor like us you can alleviate that problem.
We provide experienced Milwaukee commercial roofers that pride themselves on attention to detail, excellent customer service, cleanliness, and hard work.
Gutters, Spouts & Guards
Gutters and down spouts are the most important factors in how well your roof sheds water. The importance of having them properly installed and maintained cannot be said enough. Gutters and spouts ensure that the soil around your house remains stable, which helps avoid possible foundation problems.
Water staining on brick and sidings can be prevented, life of concrete walkways and driveways can be extended, and flooding under houses and in basements can be prevented.
We make seamless gutters in any size and color you need, and provide spouts to match.
Roofing Repairs
We are Shingle Master certified and a Mule hide, GAF, Owens Corning, and Certainteed authorized installer. Our Milwaukee roofing contractors are some of the best in the industry and have years of experience working with the products we offer. We back our work with the SMART10, ten year workmanship warranty, and we install our products right so you get the best manufacturer warranty available.
Our work speaks for itself, we were awarded the 2017 Angie’s List super service award and the BBB’s A+ rating. Don’t trust the home your family depends on to just anyone, the Smart Roofing and Sheet Metal family will take care of you.
Warranties & Manufacturers
We take pride in the work and services we perform. Our roofing company invests in its team and trains them in the best industry standards.
We know that we provide the best quality work available, and back it with our SMART10 warranty. The SMART10 warranty is a 10 year workmanship warranty. If we install your roof and something is not right we will fix it for free, that is our Guarantee. We care about our customers and their families and we want to provide the best work and experience.
Our strong manufacturer relationships allow us to offer you the best industry manufacturer warranties available.
INDUSTRY STANDARDS
Google Rating
5.0
Based on 216 reviews
Smart Roofing & Sheet Metal Company
5.0
JOEL MCELRONE
00:41 10 Jul 25
We were not ready financially to get a new roof and this company helped us with some repairs to hold us over. Highly recommend!!
s Luc
02:54 27 Jun 25
Given the recent storms, I originally contacted my insurance company & started researching roofing companies. Joe provided an assessment, & concluded the job was too small to report a claim. He came through & took care of the quick fixes at my convenience. He was very thorough, and went above and beyond by confirming the crawl space didn’t have any damages. No other company did that, they just quoted a full replacement for a 10yr old roof or didn’t call back or show up at all! I really appreciated that given I was afraid of having my first major repair after my dad’s passing (yes, I’d consult him for all major repairs, regardless). Thanks again Joey!!
ART KROHNERT
23:47 23 Jun 25
All,Please note I spoke to Dale from “Smart Roofing” and he gave me honest answers to technical questions prior to providing any quotes and was very knowledgeable. He called me back in a reasonable amount of time and provided useful information for the completion of my project even when he was not able to do the work. He would be, I’m sure an honest contractor to work with.Thanks Dale for your help!
Nick Yeh
19:52 18 Jun 25
Dale was extremely responsive, knowledgeable, and fair when we had issues with a bathroom vent leaking water during storms. He was able to quickly identify a solution where other contractors did not.
Joshua Cesarz
23:05 17 Jun 25
Dale and Joe stopped on out to address a cut in the pipe boot. Dale made it a priority to take time out of his busy day, and take care of this cut. He patched it, assured me that it would keep out rain, and he was done with it quickly. Upon being on my roof, he noticed I was missing a piece of shingle. He took it upon himself to also address this, and filled me in on what he saw as he was on the roof regarding any future repairs, or if we need to address anything else. This is a great family owned business, and I highly recommend supporting these guys! Support the small businesses. Thanks again guys!
Barbara Wilber
20:19 12 Jun 25
This is a good company to do business with — trustworthy, knowledgeable, honest, and family owned, highly recommend!
Joseph Betz
21:53 11 Jun 25
I was in building maintenance for many years. Used to know guys who did this, guys who did that. I'm running out of guys tho, as we all get older, retire, etc.Didn't know a roofing guy anymore, and had a couple shingles blow off near the peak. Tried to get someone over. Handy-guys wanted a small fortune for this work. I caught Dale and one of his crews on a neighbor's roof, asked if he had a few minutes to have a look. He said he'd come over when finished.When done with the neighbor, when he and his crew should have been having a well earned beer, he drove over with one of his guys, who took care of the missing shingles, replaced a bunch more around them, as well as the adjacent ridge caps.When finished, I once again had a whole roof, even nominally color-matched to existing. Number of nails, staples, bits of shingle I had to clean up or found later in my garden: zero.The maybe-half of what I would have had to pay the handy-guy was offered to Dale, 1/4 of that was returned as "that's too much."He had his guy inspect the roof and go into the attic to look at the decking, and yeah, I need a roof. Don't have the coin for that right now, but when I do Smart will get the job.I know a roof guy again. Shows up, does the work. This is what they do.
sunnnshiney pryor
00:47 15 May 25
Dale & Joey were able to solve my roof leak caused by a squirrel & also addressed a loose siding panel. Although it was not a major roof repair, Dale was just as diligent, professional, expeditious, & extremely cost effective. Most importantly, they were so very friendly! Smart Roofing is the BEST!
Randy Anderson
00:04 11 May 25
Dale and Joe were awesome! They were professional and very informative. They answered all questions that I had. Also they went over and above in helping with our roofing issues. Great job to both of you.👏
Erica Baldassari
02:22 08 May 25
Dale and Joey came by on short notice to assess a roof issue. They were very professional and gave us various and honest options for remedying the issue. Under no circumstance did we feel nickel and dimed. We felt like we were talking to a family member, which comes from being a 75 year, family owned business. It was also important to us to know they don’t contract out and use a consistent team. They completed the job we needed successfully and in an extremely timely fashion. We highly recommend them and would gladly pass their info along to family and friends. When we need recommendations or future projects including roof replacements we will confidently reach out! Thank you Dale and Joey
Laurie D.
15:54 04 May 25
This is a fantastic company to work with, & we especially appreciate the personal touch by Dale, the third generation family representative of the company and his associate Joey, who patiently walked us through the process of choosing our new roof—carefully discussing color, style, and special additional features such as extra roof vents, etc. As a complete tear-off, Dale explained and addressed underlying issues that were discovered during the job in a very capable and professional manner. The team who installed the roof was careful & respectful of our property, using magnets & vacuums to clean up any debris following the major yard cleanup. An absolutely fabulous firm to work with, and the new roof is gorgeous!! Thank you, Smart Roofing & Sheet Metal Co of New Berlin!! We can’t say enough about what a great job your company did for us!!
Emilee Wildes
21:59 30 Apr 25
They show up when they say, do great work, and stand behind everything they do. Happy to have had them!
Ryan
05:36 30 Apr 25
Just wanted to say how much I appreciate the hard work that you guys put in for my uncle Kenny J. I know he was really concerned about the rain coming in and the fact you guys made it there same day and got it all buttoned up was very Impressive. Top notch work I’ll put in the good word for you guys anytime. Thanks again.
Joe Xie
03:42 30 Apr 25
Dale and his crew did a great job on our new roof answering everything I needs to know and fixing everything needs to be fix the right way. I highly recommend dale and his crew to put on your new roof.
Ken Janke
02:13 30 Apr 25
I was working in my yard and I happen to notice my ridge vent on my roof was missing a large section. Apparently a raccoon wanted to make residency in my attic! They were calling for rain the following day so I called Dale at Smart Roofing! He had two men there within two hours and they fixed my Problem. Had everything they needed With them, including Shingles and a large section of ridge vent. Service is awesome very professional. The price was way less than I anticipated! Make this your first call might save you some hassle!
* TJ
02:13 29 Apr 25
Dale & Joey with Smart Roofing were awesome to work with from start to finish.The install team were also hardworking, courteous & considerate while roofing our home. We definitely will be utilizing their services for future needs. Thank you again to the Smart Roofing team!!
David Schubot
23:46 28 Apr 25
Dale spent much time with us ahead of time explaining the Smart Roofing way of doing things to make sure we understood and chose the best roofing for our home. He took time to drop off samples so we could see our choices of shingles, color matters along with the quality of the shingle. Once that was decided we were pleased with the prompt scheduling . Dale and his roofers were on time every morning and spent extra time with attention to detail. All the workers were polite and hard working. We were surprised that Dale was right up on the roof with them. Clean up was thorough snd completed daily. We still haven't found any nails on the ground! We've had several strong wind storms since the roof was installed and are happy and relieved there are no leaks. We highly recommend Smart Roofing. Dale is a reputable, extremely knowledgable, and personable business owner. He knows his stuff !!Since his family has been in the roofing business for over thirty years, we know they are proud of him.
Cheuggy Oogy
22:23 17 Apr 25
My real name is Lor, and I cannot stress enough how extremely satisfied I am with the folks at Smart Roofing. About a week ago (4/06/2025), my roof sustained a noticeable leak from all the rain. I did my due diligence in searching for a reputable roofing company. I ultimately settled on Smart Roofing, and I am glad I did. As soon as I filled out their online contact form, Joey and Dale Jr showed up the next day to inspect my roof. They then gave me a very reasonable quote after they informed me of all the necessary repairs. Upon accepting their quote, I was informed that they would be able to work on my roof the upcoming Saturday (4/12/2025). Lo and behold, Dale Smart Sr, Dale Jr, Joey, and the rest of the crew showed up on Saturday morning and finished the job by 5 PM; all while operating on the good faith that I will pay them. THEY DIDN'T EVEN NEED A SECURITY DEPOSIT. This is the work that they did: replaced some insulation/roof decking, reinforced some rafters, laid new shingles, installed new fascia, and correctly installed the apron on the rain gutter that is attached to my garage. They were all professional in their conduct, meticulous in their work, and conscientious enough to avoid damaging the landscaping. Now I have a new roof that will last me at least 20 years (hoping for 50 years). Needless to say I believe they have a 5-star aggregate score for a reason. I intend on encouraging everyone I know to go through Smart Roofing for their roofing needs.
Sarah Mueller
15:22 02 Apr 25
We are so grateful for Dale at Smart Roofing! He was responsive, professional and very helpful. He even went the extra mile to come back to our home and fix a gasket for free! Can't speak highly enough of their service!
Willie Henson
21:34 11 Mar 25
Third generation owner with highly experienced and motivated crew of installers.
Mike Aschenbrenner
23:43 01 Mar 25
Dale came in and explained everything to my satisfaction.His crew was excellent in installation and they cleaned the site after completion. I highly recommend his company for all your roofing needs
Peter K
00:41 28 Feb 25
Very happy with the new roof and gutters. Crew did a great job. Cleaned up well and happy with the entire experience.
Heather Frawley
20:49 07 Feb 25
We had an excellent experience with Dale from Smart Roofing. Came out to the house and spent a lot of time measuring and listening to our concerns. Provided a prompt proposal which was more competitive with better materials than the competitors proposals. In addition to the roof and gutters, we wanted a solar tube, and needed extensive work on a sunroom. Unexpected warm days in January and the guys came out and completed all the work. Dale was there every day with the guys, they worked efficiently, and cleaned everything up. Highly recommend.
Zacharie Jombart
22:00 05 Jan 25
Amazing job from Smart Roofing. Dave was so helpful. Good prices and reliable. Also very quick to answer.
Carol Beyer
17:18 17 Dec 24
We had an exceptional experience with Smart Roofing. We needed our roof and gutters replaced sooner rather than later due to a leak that had developed. We were hoping to hire a local contractor. Dale was quick to respond (unlike 3 other contractors I had called), very professional and organized. He explained the process then answered all my questions and concerns. There was no lengthy sales pitch. He was honest and straightforward with his quote. Dale and his team worked quickly, efficiently and very hard. Smart roofing has quality products and workmanship, great communication, good price and meticulous clean-up. I was very impressed, as were several neighbors who contacted me to get their name.It was very apparent that Dale's dedication to customer satisfaction & workmanship was a priority, which is hard to find.We love our new roof! Thank you Smart Roofing for making it so easy.
Austin Tomczyk
02:08 13 Dec 24
Great company, highly recommended. Passionate owner who oversees every job on-site. Very happy with the work done on our roof.
Carl Gilmore
21:20 08 Dec 24
We had Smart Roofing replace the roofing shingles on our home due to hail damage. We really wanted to work with a local contractor with a good reputation.We were very pleased with Smart Roofing - Dale and Joe came to inspect and verify the damage, and then Dale came back when the insurance adjuster was here to point out all that needed to be done. We worked directly with Dale to define what we wanted done and that it was important to us to be careful not to damage our landscaping and patios and have a thorough cleanup when they were done.We were very satisfied with their work - they had an efficient crew and supervision on site for the entire job. Complete work took only one and one half days - including installation of new gutter guards to replace original hail damaged ones. Cleanup was great with no damage to landscaping.Smart Roofing were efficient in working with our insurance company.We would definitely recommend Smart Roofing to anyone who needs a new roofing system. Excellent company to work with.
Matt Meka
13:42 19 Nov 24
Smart roofing did an outstanding job replacing my 30 year old roof in short order. Great looking roof now. The cleanup went flawless and i am set for a life time.
Tanner Townsend
15:49 29 Oct 24
Working with Dale and the Smart team has been nothing but exceptional. Their communication and attention to detail is unmatched in this industry. Very Clean, Organized, and skilled, necessities to ensuring that all the customers needs are satisfied. Which quite frankly they do better than anyone. HIGHLY RECOMMEND!!
Matt Kopf
15:25 29 Oct 24
Dale and his team worked hard to get my roof done on time and as promised. His willingness to "get the job done" instead of endless talk was a great asset. The fact that the owner of the business was on-site and working while the roof work was being done is a testament to the seriousness with which Dale takes his profession. My neighborhood was hit by a storm and I've seen many roofs being replaced over the months since. Most of the companies seem to have an owner/marketing team and then a separate crew to do the actual work. By the time the job is being worked, the owners are elsewhere and nowhere to be seen. Not the case with Smart Roofing.For my project, Dale came in part of the way through dealing with the insurance company. He did a great job helping me understand the process and the "industry" in a way that made sense (relative to the nonsensical nature of the insurance industry) and guiding my through the "last half" of the process.Taking into account the frenetic nature of the roofing trade, Dale at Smart Roofing did a good job communicating and answering questions with patience and diligence. His "hands-on" approach means he has a lot going on at any given time but somehow, he makes everything work.It seems clear to me why this company has survived through three generations in business in an industry where the average lifespan is only a few years. I would recommend Smart Roofing.
Greg Jenks
14:26 24 Oct 24
The entire experience with Dale and his team was very professional. In a little over a day, they replaced our roof and you would never know they were there. Price was fair, in the middle of 3 estimates we got. I'd strongly recommend them!
Janet Fritz
21:29 16 Oct 24
Dale, Joey and the crew are amazing! We have a cape cod with a very steep roof and a total of 5 dormers. We have a 2 car attached garage and a single car garage along with a yanky chimney that was a plain to work with. The guys were total professionals and spent a lot of time setting up ( protecting house and shrubs) and cleaning up after themselves! No huge dumpster to deal with as they had machinery to grind up and recycle old shingles. Less than 2 and a half days and we had a beautiful new roof!
James Varga
00:58 11 Oct 24
I hired Smart Roofing to roof my house due to hail damage. Dale was very professional and explained everything that his company was going to do. They came in a timely fashion due to how busy they were and replaced my roof and gutters. Couldn't be more satisfied with the job they did and how quickly it was done. They did a great job, I could tell he took pride in their work. I referred him to friends and neighbors. I would definitely use them again
sue nitecki
23:30 10 Oct 24
They did a awesome job on our roof. Very helpful with picking out the shingles and a color. We recommended them to a few of our friends and the were happy 😊 with there services also.
Donn Lesch
20:42 10 Oct 24
My first contact with Dale Smart came about a year and a half before I thought I needed a roof. I had a random roof leak that would come and go that was driving me nuts for quite a few years. I randomly called (Smart Roofing) to see if they had any ideas on how I might find this leak. To my surprise, Dale showed up at my house a few hours later. My initial thought was that he was going to try and sell me a roof, but he didn’t. He actually found what we thought was causing the leak and did a small repair without asking for any money. The roof didn’t leak for about 1 1/2 years, when a new leak appeared out of nowhere. Once again I called Smart roofing. They got back to me promptly even when they were very swamped with other roofing jobs. Of the 3 contractors I called they had the most reasonable price. Then to make things better they got me in about a month sooner than I had originally planned. The crew came in and did the job from start to finish in 1 day including a very thorough clean up. I would highly recommend this company for your roofing needs.
Carilee Ackerman
21:09 09 Oct 24
Excellent experience all around! The customer service was awesome, the job was completed quickly and the final product was exactly what I was looking for! I highly recommend!
Ed Neckar
19:24 20 Sep 24
Only wish there were more stars to give them. These people know what they are doing. I have used them four times now.Most recently, we had a leak in our three-seasons room. The original owner that we bought the house from told us it leaked since day one, years before. It took Dale less than five minutes on the roof to identify that the wrong skylights had been used and they were also installed incorrectly. They ordered the correct skylights and put on a new membrane roof. The room is now dry.They were timely, friendly and left the site neat and clean. All at a very fair price. They are the only people that I will ever leave on my roof.Thank you Smart Roofing!
Kyle Northrup
16:20 20 Sep 24
Great company and great people that care about quality craftsmanship and customer service! 🤍
Patrick Kaufman
02:14 17 Aug 24
Very happy with the services from Smart Roofing! Both Tom and Dale were great to work with from start to finish. My older home had some challenges and Dale came onsite and spent an hour and a half working through a plan to address my needs and explained options along the way ( I had other estimates and nobody else focused on getting to the bottom of the problem). Dale was very patient and addressed any questions or concerns I had. Dale and his team stayed late to get the roof done and cleaned up everything as well. I wouldn’t hesitate to work with Dale and his team again as honesty and integrity seem to be at the core of what they do. Thank you!
Ann May
00:20 29 Mar 24
Excellent experience. The crew arrived early and worked late. Great craftsmanship from everyone. Tom and Dale went above and beyond to ensure all was done timely and correctly. I highly recommend Smart Roofing for your roof and gutter replacement.
Krystal Schneider
20:57 28 Mar 24
I called Smart roofing about a bad chimney flashing. They came out to fix it right away and did a great job. I’ve worked with a lot of contractors over the years and the guys at Smart roofing were easy to work with. I would definitely call them for any other roofing projects I have.S&S family properties
Tianna McCullough
16:28 22 Mar 24
Dale was a pleasure to work with. He was professional, timely and responsive to our request. He thoroughly explained the cause behind our roofing issue and was able to remedy our problem quickly. We have not had any issues since. I strongly recommend Dale and his team!
Daley
18:25 16 Mar 24
Smart roofing was referred to us from a couple of different neighbors just in the knick of time.We were ready to go with a competitor and started to question their unprofessional and scam like ways.Dale and his team came to the rescue and had the entire 47 years (2 layers) of roofing removed and replaced in one day, as well as the old and new gutters, too.Clean up was perfect.I could not imagine any other company to recommend more highly.
Big Bro
17:50 16 Mar 24
just got my roof done and looks great! very polite and hardworking people. I totally recommend them!
Jeff Musialowski
00:59 01 Mar 24
I decided to get a quote from Dale at Smart Roofing because his uncle installed a high quality roof for my family many years ago. Of the three quotes I received, I decided to have Smart Roofing replace my shingles since Dale was the only contractor who took the time to personally inspect my roof and attic. Dale discovered problems with my roof that I was unaware of. Although he was slightly more expensive, I felt the additional cost was justified since Dale was very knowledgeable about shingle replacement, thoroughly explaining the methods he uses and why, he found the problems and offered cost effective solutions for the problems I was unaware of. Dale recommended that I install Certainteed Northgate class 4 shingles which qualifies me for a $90.00 yearly deduction in the cost of my homeowner's insurance. Dale and his crew arrived on time. He took the time to answer my questions during the removable and installation process. Dale and his crew completed my house and shed roof replacement in one day. His crew did an excellent job cleaning up. I highly recommend Dale and his company.
Dave Maier
21:40 13 Feb 24
My experience with Smart Roofing was fantastic. From the salesman, Tom that spent a lot of time with me, to the owner Dale, who's professionalism and attention to detail was amazing. Of course not to forget the crew that was incredible at their craft. Our property is a side-by-side, so essentially it was 2 roofs... and it really only took a day to do.The ENTIRE experience was wonderful, the price was right, and I would highly recommend them.
Joan Lupo
22:38 12 Feb 24
Smart roofing did our roof in 2003. We had a great experience then. Fast forward to 2024. We had to have some gutter repair work done. The response was quick and courteous. The repair was done superbly. Dale even inspected the roof from 2003 and tighten up some screws left by an old Direct TV dish. I highly recommend this company!! Superior service.
Albert Adams
15:51 11 Feb 24
Smart Roofing did an outstanding job on roof replacement both on our home and garage. They were extremely professional and courteous. The job was completed in a timely manner and at a fair price. I highly recommend them.
Susan Wiederstein
13:47 11 Feb 24
Dale and his crew did a great job! The crew arrived early and worked hard. The roof looks great, exactly what we wanted! Dale also installed a solar tube in a dark hallway, it's perfect. Clean up, both inside and out, could not have been better. I highly recommend!
Sherrie Knight
04:11 07 Feb 24
These guys are great...not only do they do roofs n etc they did my counter tops...very polite guys n a fantastic job... I highly recommend them ...all clean up was done n counter tops n sink look great I'm very pleased...such great work very professional...thank u .....
Nathalie Adamonis
22:59 02 Feb 24
We had storm damage due to snow. These guys were quick to answer during a busy time. Not only were they quick and responsive they were so knowledgeable in their craft. Consulted us with the work that needed to be done and worked with our insurance company to get the money we needed to make all the repairs. They were very professional to work with day of and were efficient when getting the job done. It’s good to know there are honest crafts and tradesmen out there who take pride in their work. I’d recommend working with them to anyone.
James Jurgella
23:30 24 Jan 24
Dale and his crew did a great job and was diligent in answering all our questions. Would highly recommend to anyone needing a new roof. I give them 5 stars ✨
jasna frontz
18:46 24 Jan 24
I couldn't be more pleased with the service from Dale Smart. I called him bcs we developed a leak in the roof due to ice damning in this WI weather. He responded to my call same day, then came out in the evening to assess situation and had advice for us on how to handle the problem. Dale was kind and extremely patient with our concern, giving us time to answer all of our questions. He then came out the next day with his crew to remove snow off the roof, giving the problem area special attention. He will be back once snow is gone to fix the leak. We could not be more pleased with the care and expertise with which he handled the problem.
Michael Romaszewski
22:28 19 Jan 24
Recently had a roof replacement. Dale and his team were great! He is friendly, knowledgeable, and explained the entire process. Not pushy at all and price was very reasonable. He was onsite during the entire roof installation and everyone on his team was very professional. They were punctual and workmanship was exceptional. Everything was completed in one day and cleanup was very thorough. I highly recommend Smart Roofing!
Mark Budnik
16:19 11 Jan 24
I highly recommend this roofer, they did an outstanding job on our full house roof replacement. Owner Dale was on site every day to insure a quality job. Very competitive price. Shout out to estimator Tom B. for his expertise and diligence answering all our questions and concerns.
Patrick “P” S
20:59 22 Dec 23
Great job, fast, knowledgeable, professional and easy to work with, Thank you Dale and Company
ken marquardt
01:19 13 Dec 23
I was impressed with the professionalism of both Tom in sales and Dale the owner. Everything was completed on time and as promised. It was reassuring having the owner on site the entire time the work was being completed.
Jon L
17:24 05 Dec 23
Did not end up going with this company, but the salesman was very professional and knowledgeable. He provided a competitive quote in a timely manner as well. If a friend were to ask me for a reference, this would be one of the companies I share.
thomas beaton
00:34 29 Nov 23
The proposal was very thorough and the follow through was beyond expectation. Great communication and crew supervision and thus, the crew was prompt, courteous and efficient. Dale solved a drainage issue by extending the second floor downspout into the gutter.They also installed Smart Guard gutter covers to keep drainage clean and free.From over all value to final cleanup every aspect of this hire was perfect!
Jan Wolf
01:10 10 Nov 23
We are extremely pleased with the Smart Roofing Company. Tom and Dale were professional, punctual, communicative, highly skilled and attentive to detail. Dale and his team tore off two layers of shingles and installed a new roof including a special sheet to prevent water damage due to ice build up. They installed roof vents, new gutters, gutter guards and chimney flashing.They did a great job color coordinating trim and flashing. Workmanship was excellent.They came the day before installation to stage their equipment so they could complete our project in one day including clean up.Thank you Tom, Dale and Installers. We highly recommend Smart Roofing and Sheet Metal Company!
Jeff Majinski
17:59 21 Oct 23
Great experience with my roof replacement. The owner was onsite throughout the project and the crew was very conscientious about not damaging our landscaping. I would highly recommend this company to anyone!
Andrew Wojciechowski
20:36 18 Oct 23
As always they were above and beyond my expectations. My mother needed a new roof and were prompt in addressing our needs. They have always done a great job from start to finish and didn't disappoint. I highly recommend them to anyone who needs any roof work done. Great job, again!
Shirley Minga
12:32 12 Oct 23
Smart Roofing and Sheet Metal replaced our roof (a tear off), downspouts, and gutters. Dale’s team worked vigorously to complete the job within a single day, cleaning up meticulously afterwards. High quality materials were used, installation was done expertly, and pride in doing a good job was evident. Dale is responsive and amiable in every way.
Sarah
17:03 20 Aug 23
Highly recommend! Prompt to respond & had immediate installation! Thorough high quality work & clean up! Nice, professional workers! Very pleased with this company!
CJ Widmar
20:26 16 Aug 23
Dale and his crew did an excellent job in replacing our roof. Affordable, very efficient and conscientious about clean up. It was done in one day and the roof looks fabulous. I definitely recommend Smart Roofing.My only suggestion is to make sure to get whatever receipts and/or paperwork you need before they leave. I really needed an invoice for my home owners insurance, which I was assured I would be emailed. However, I have still not received one after a couple weeks, even after emailing a reminder about it. Luckily was able to work it out with insurance to prove work was completed. It worked out in the end so I don't hold it against them. I know they are crazy busy!
Dmitrii Zaitsev
00:24 23 Jul 23
Installed a new roof and gutters with guards during this summer with the SmartRoofing.After checking multiple quotes for this job I’m sure that I paid a reasonable price for a great service!I can certainly note that:1. All my questions before, during and after the job were answered2. The installation started in less then a month after we agreed to the job and it was completed in 3 days as it was promised3. It was great to discuss the project with Dale who participates in the actual installation4. The job site was carefully cleaned after the completion
Jean Parish
20:42 07 Jul 23
Professional; on time and great quality work. Patient and answered all my questions as they came up. Happy to recommend them to anyone interested in a new roof.
Ginny I.
17:36 24 Apr 23
Above and beyond! Highly recommend. I could not be more pleased with the work the Smart Roofing team did in replacing the roof and installing leaf guards on my Milwaukee bungalow! It wasn’t an easy job, but they did a wonderful job and it looks great! The owner Dale was easy to work, kept me informed and did not cut corners. Cleanup was perfect. His salesman Tom was pleasant and very knowledgeable. The price was fair. When I look at my roof I have a good feeling that the process (one always dreads) went so well! Thank you Smart Roofing!
michael coleman
21:02 10 Apr 23
Smart Roofing replaced my roof on a 2800 sqft ranch. The install was completed in 3.5 days and at a very competitive price. They went beyond my expectation and made repairs to the chimney chase siding and trim. Dale Smart is very attentive to your roofing needs. I would highly recommend them.
Lu Lepperd
12:00 31 Mar 23
Recently had a roof replaced. Very happy with the results. Everything was done in one day. The cleanup was terrific. Everyone I worked with was honest and trustworthy. I would definitely recommend them for your next home project.
Heather Holst
21:25 25 Mar 23
From start to finish, Smart Roofing provided exceptional service and quality workmanship. The team was professional, knowledgeable, and efficient throughout the entire process.The initial consultation was informative and thorough, with the team taking the time to answer all of your questions and address any concerns you had. They provided a detailed proposal that clearly outlined the scope of the work, the timeline, and the cost, so you knew exactly what to expect.The installation process was seamless, with the team arriving on time and completing the job in a timely manner. They took great care to protect your property and clean up thoroughly after the work was done.The finished product is outstanding! Your new roof looks great, and the gutter guards are a fantastic addition that will save you time and hassle in the long run. The quality of the work is evident in the attention to detail and the durability of the materials used.Overall, I would highly recommend Smart Roofing to anyone in need of roofing services. Their professionalism, expertise, and commitment to customer satisfaction make them a top-notch choice. Thank you, Smart Roofing, for a job well done!
Bradley Brown
18:41 24 Mar 23
I have used Smart Roofing for my business and home. Very professional and quality work.
Crafting Cultist
11:39 23 Mar 23
Smart Roofing helped me out with my roof and gutters. They were friendly, punctual, competent, and driven.I was so pleased with their progress that I decided to make them all cheesy potato soup for lunch. They managed to get my relatively smaller roof done within a day, despite needing a new roof deck installed. I plan on calling Dale again in the future for further roof/gutter services.
Zy De Borja
21:45 22 Mar 23
Smart Roofing is the best company you can find in regards to roofing ! They fixed my attic ventilation issue. I've met with numerous contractors before them and they only wanted to sell unnecessary things and take all your savings! Dale is very honest, knowledgeable and caring to his customers. He surveyed, analyzed and explained the issue profoundly. He told me the options but directed me to the most cost effective way to solve the problem without breaking the bank. Communication and scheduling with them was very easy. Dale even did an extra mile of of going to a paint store to get me my exterior paint made without charging me. You will not get this treatment from any other contractor i bet you ! His group worked as team and finished the job in no time. I highly recommend Smart Roofing !!! Professional and experienced roofing company.
Daniel Adamonis
15:32 02 Mar 23
Dale and his team are amazing. They responded to our call about a leak in our roof from storm damage right away and came out to fix it the next day. Will absolutely be using Smart Roofing for all of our roofing needs and recommending to everyone to do the same!
Andrew Klain
23:53 28 Feb 23
Dale and his team were very professional to work with. He was communicative and went above and beyond what we expected. They even replaced some rotted wood that we didn’t know existed. 100% would recommend.
SJH
02:12 19 Feb 23
Dale is a consummate professional who was quick, knowledgeable and honest, which can be a trait that you can’t find just anywhere. Fully recommended and will use again!
Mike Riekkoff
16:26 09 Feb 23
Dale and his team were very professional and attentive to details. They extremely efficient and very affordable. I would recommend them to family and friends.
J
17:09 02 Feb 23
Although the other roofing contractors were slightly less expensive, we were willing to pay extra because Dale Smart would work with his customers. It was definitely worth the investment. We had many shingles throughout the roof that had blown off during high winds. Dale came out to inspect and give an estimate on the roof. Following the inspection, he offered to caulk all the exposed nail holes in the cold of winter without charge although we didn't sign a contract with him yet. That is customer service! In addition, he worked with our insurance to try to get the best reimbursement. Most importantly, Dale worked tirelessly with his crew on the job throughout the entire roof replacement to get the job done on time. Dale and his crew are so incredibly hardworking that they worked on the weekend and in unexpected rain. During the entire process, Dale was in constant communication with us, was very professional, came everyday on time, and worked with us to make everything right. At the end of the job, Dale even took the time to seal some leaky gutters, caulked exposed areas of wood on the soffit, and adjusted a few gutters at no additional cost. Our new roof looks amazing and we highly recommend Smart Roofing!
Todd Schluechtermann
21:25 30 Jan 23
Smart Roofing was able to come out right away to access my roof issues and determine a fix. A few days later they were back and the completed the roof repairs within a couple hours
Mike Koscielak
13:46 28 Jan 23
Dale was the only person to come out and offer to find the leaks in my roof and fix them instead of coming out and transitioning immediately into giving a quote for a new roof.
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Contact Us
4985 S Sunnyslope Rd
New Berlin, WI
53151
Office: (414) 529-9549
Or text Dale directly:
(414) 882-1075
Hours of Operation
Monday through Friday:
7AM to 7PM
Saturday and Sunday:
7AM to 7PM
See Our Reviews
Same family business.
Same personalized service.
Never lost our A+ rating.