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Price Match Guaranteed!
If You find prices that beat us let us know and we will fix that immediately. Smart Roofing Prides itself on High quality work for a highly competitive price.
Smart Roofing and Sheet Metal of New Berlin is committed to providing our customers with the best quality and craftsmanship, when replacing and installing residential roofs. We have over 75 years of servicing the greater Milwaukee area under our belt, and we have always been a family owned and operated company.
At Smart Roofing and Sheet Metal we always remove the existing roof before installing the new product. This is extremely important; it helps us identify issues that may have gone undetected previously. Some of these issues could be the wood decking, roof extrusions, ventilation, insulation, and moisture problems.
We also install all the necessary metal products with our new roof installations. We check every box, making sure the siding wall tins are in, the state of the chimney flashing is good, drip edge metal is installed, gutter flashing is in good condition, and gutters are pitched and not rusting through.
As a Milwaukee Roofing Contractor we install some of the best roofing products available. We install asphalt shingles, rubber, and residential metal roofs. We make all our metal panels and gutters in house, so you can rest easy knowing you’re getting the best quality product.
We are CertainTeed Shingle Master certified, GAF and Owens Corning authorized installer. Our Milwaukee roofing contractors are some of the best in the industry and have many years of experience working with the products we offer. We back our work with the SMART10, ten year workmanship warranty, and we install our products right so you get the best manufacturer Lifetime shingle warranty available.
Our work speaks for itself. We were awarded the 2017, 2018 and 2019 Angie’s List super service award and the BBB’s A+ rating. Don’t trust the home your family depends on to just anyone. The Smart Roofing and Sheet Metal family will take care of you.
One of the most popular roofing services we provide is Lifetime Asphalt Shingle Roofs. These roofs can be done for roof replacements and tear offs or for new homes. We use only the best shingles and underlayment’s. Here are the keys to having a successful residential roofing project:
Quality Products and Lifetime Warranties
Smart Roofing’s main workhorse for shingles are CertainTeed Landmark Pro and Owens Corning Max Def Duration. These shingles embody great colors, warranties and price points. All projects come with Lifetime shingle warranty from the brand of shingles you choose. All warranties are also fully transferable which is a good selling point for your home.
Need skylight help? We are a Proud Velux Skylight Installer and would be happy to help you with your skylight or sun tunnel needs.
Quality Installers
Smart Roofing has been so successful because we keep it simple. We understand that you can have the best products in the world but they are only as good as the installers putting them on. Dale Smart Jr or Dale Smart Sr are on every project through the entirety. Certain aspects of roofing need a lot of experience such as: Cathedral Ceiling Condensation, improper ventilation methods, specialty flashings, skylights, general roof decking conditions, reasoning for problems or failures and the list goes on. This is where Smart Roofing gets it right. THE BEST TIME TO ADDRESS PROBLEMS WITH VENTILATION OR DECKING CONCERNS IS WHEN YOU ARE INSTALLING THE ROOF!! NOT AFTER THE FACT. Most contractors are installing roofs to insufficient decking because “time is everything.” TIME IS NOT EVERYTHING. Great work takes time and its no different in roofing.
Best Equipment
Dale Smart Sr and Jr make sure that all equipment is top of line. Smart Roofing uses Equipters. This is a machine that allows us to remove roofing debris with out having to risk any scratches of ruined window screens due to removing roofing and throwing old shingles on ground. Smart Roofing throws shingles into the Equipter completely eliminating the chances of siding or window scratches.
Best Prices
Smart Roofing has been around a very long time. Three generations worth of Smart men and women have built this company to what it is today. Edward K Smart in 1950 said, “We will install the best roofs at the best prices” and taught that philosophy to his son Dale Sr. and grandson Dale Jr. That is the focus of Smart Roofing and what has made it successful all these years.
If you find prices that beat us, let us know and we will fix that immediately. We pride ourselves on high quality work for a highly competitive price.
Ask us about financing and senior discounts!
Google Rating
5.0
Based on 187 reviews
Smart Roofing & Sheet Metal Company
5.0
Matt Meka
13:42 19 Nov 24
Smart roofing did an outstanding job replacing my 30 year old roof in short order. Great looking roof now. The cleanup went flawless and i am set for a life time.
Tanner Townsend
15:49 29 Oct 24
Working with Dale and the Smart team has been nothing but exceptional. Their communication and attention to detail is unmatched in this industry. Very Clean, Organized, and skilled, necessities to ensuring that all the customers needs are satisfied. Which quite frankly they do better than anyone. HIGHLY RECOMMEND!!
Matt Kopf
15:25 29 Oct 24
Dale and his team worked hard to get my roof done on time and as promised. His willingness to "get the job done" instead of endless talk was a great asset. The fact that the owner of the business was on-site and working while the roof work was being done is a testament to the seriousness with which Dale takes his profession. My neighborhood was hit by a storm and I've seen many roofs being replaced over the months since. Most of the companies seem to have an owner/marketing team and then a separate crew to do the actual work. By the time the job is being worked, the owners are elsewhere and nowhere to be seen. Not the case with Smart Roofing.For my project, Dale came in part of the way through dealing with the insurance company. He did a great job helping me understand the process and the "industry" in a way that made sense (relative to the nonsensical nature of the insurance industry) and guiding my through the "last half" of the process.Taking into account the frenetic nature of the roofing trade, Dale at Smart Roofing did a good job communicating and answering questions with patience and diligence. His "hands-on" approach means he has a lot going on at any given time but somehow, he makes everything work.It seems clear to me why this company has survived through three generations in business in an industry where the average lifespan is only a few years. I would recommend Smart Roofing.
Greg Jenks
14:26 24 Oct 24
The entire experience with Dale and his team was very professional. In a little over a day, they replaced our roof and you would never know they were there. Price was fair, in the middle of 3 estimates we got. I'd strongly recommend them!
Janet Fritz
21:29 16 Oct 24
Dale, Joey and the crew are amazing! We have a cape cod with a very steep roof and a total of 5 dormers. We have a 2 car attached garage and a single car garage along with a yanky chimney that was a plain to work with. The guys were total professionals and spent a lot of time setting up ( protecting house and shrubs) and cleaning up after themselves! No huge dumpster to deal with as they had machinery to grind up and recycle old shingles. Less than 2 and a half days and we had a beautiful new roof!
James Varga
00:58 11 Oct 24
I hired Smart Roofing to roof my house due to hail damage. Dale was very professional and explained everything that his company was going to do. They came in a timely fashion due to how busy they were and replaced my roof and gutters. Couldn't be more satisfied with the job they did and how quickly it was done. They did a great job, I could tell he took pride in their work. I referred him to friends and neighbors. I would definitely use them again
sue nitecki
23:30 10 Oct 24
They did a awesome job on our roof. Very helpful with picking out the shingles and a color. We recommended them to a few of our friends and the were happy 😊 with there services also.
Donn Lesch
20:42 10 Oct 24
My first contact with Dale Smart came about a year and a half before I thought I needed a roof. I had a random roof leak that would come and go that was driving me nuts for quite a few years. I randomly called (Smart Roofing) to see if they had any ideas on how I might find this leak. To my surprise, Dale showed up at my house a few hours later. My initial thought was that he was going to try and sell me a roof, but he didn’t. He actually found what we thought was causing the leak and did a small repair without asking for any money. The roof didn’t leak for about 1 1/2 years, when a new leak appeared out of nowhere. Once again I called Smart roofing. They got back to me promptly even when they were very swamped with other roofing jobs. Of the 3 contractors I called they had the most reasonable price. Then to make things better they got me in about a month sooner than I had originally planned. The crew came in and did the job from start to finish in 1 day including a very thorough clean up. I would highly recommend this company for your roofing needs.
Carilee Ackerman
21:09 09 Oct 24
Excellent experience all around! The customer service was awesome, the job was completed quickly and the final product was exactly what I was looking for! I highly recommend!
Ed Neckar
19:24 20 Sep 24
Only wish there were more stars to give them. These people know what they are doing. I have used them four times now.Most recently, we had a leak in our three-seasons room. The original owner that we bought the house from told us it leaked since day one, years before. It took Dale less than five minutes on the roof to identify that the wrong skylights had been used and they were also installed incorrectly. They ordered the correct skylights and put on a new membrane roof. The room is now dry.They were timely, friendly and left the site neat and clean. All at a very fair price. They are the only people that I will ever leave on my roof.Thank you Smart Roofing!
Kyle Northrup
16:20 20 Sep 24
Great company and great people that care about quality craftsmanship and customer service! 🤍
Patrick Kaufman
02:14 17 Aug 24
Very happy with the services from Smart Roofing! Both Tom and Dale were great to work with from start to finish. My older home had some challenges and Dale came onsite and spent an hour and a half working through a plan to address my needs and explained options along the way ( I had other estimates and nobody else focused on getting to the bottom of the problem). Dale was very patient and addressed any questions or concerns I had. Dale and his team stayed late to get the roof done and cleaned up everything as well. I wouldn’t hesitate to work with Dale and his team again as honesty and integrity seem to be at the core of what they do. Thank you!
Ann May
00:20 29 Mar 24
Excellent experience. The crew arrived early and worked late. Great craftsmanship from everyone. Tom and Dale went above and beyond to ensure all was done timely and correctly. I highly recommend Smart Roofing for your roof and gutter replacement.
Krystal Schneider
20:57 28 Mar 24
I called Smart roofing about a bad chimney flashing. They came out to fix it right away and did a great job. I’ve worked with a lot of contractors over the years and the guys at Smart roofing were easy to work with. I would definitely call them for any other roofing projects I have.S&S family properties
Tianna McCullough
16:28 22 Mar 24
Dale was a pleasure to work with. He was professional, timely and responsive to our request. He thoroughly explained the cause behind our roofing issue and was able to remedy our problem quickly. We have not had any issues since. I strongly recommend Dale and his team!
Daley
18:25 16 Mar 24
Smart roofing was referred to us from a couple of different neighbors just in the knick of time.We were ready to go with a competitor and started to question their unprofessional and scam like ways.Dale and his team came to the rescue and had the entire 47 years (2 layers) of roofing removed and replaced in one day, as well as the old and new gutters, too.Clean up was perfect.I could not imagine any other company to recommend more highly.
Big Bro
17:50 16 Mar 24
just got my roof done and looks great! very polite and hardworking people. I totally recommend them!
Jeff Musialowski
00:59 01 Mar 24
I decided to get a quote from Dale at Smart Roofing because his uncle installed a high quality roof for my family many years ago. Of the three quotes I received, I decided to have Smart Roofing replace my shingles since Dale was the only contractor who took the time to personally inspect my roof and attic. Dale discovered problems with my roof that I was unaware of. Although he was slightly more expensive, I felt the additional cost was justified since Dale was very knowledgeable about shingle replacement, thoroughly explaining the methods he uses and why, he found the problems and offered cost effective solutions for the problems I was unaware of. Dale recommended that I install Certainteed Northgate class 4 shingles which qualifies me for a $90.00 yearly deduction in the cost of my homeowner's insurance. Dale and his crew arrived on time. He took the time to answer my questions during the removable and installation process. Dale and his crew completed my house and shed roof replacement in one day. His crew did an excellent job cleaning up. I highly recommend Dale and his company.
Joe W
20:51 21 Feb 24
Highly recommend Smart Roofing for your next residential roof replacement. Dale offered a fair value price match and made sure to communicate the process throughout the project which only took 1 day. WOW! Even being so busy with other roof replacements, they slid us in their schedule relatively quick. If you're looking for the best in Waukesha County, you've found it here! Happy to recommend Smart Roofing to anyone!
Robert W
18:57 16 Feb 24
Smart Roofing, provided an outstanding residential shingle roof replacement service. Dale's expertise and professionalism set the tone for a seamless experience. The installation team demonstrated remarkable skill, completing the project efficiently without compromising quality within 2 days and cleaned everything up. Dale's transparent communication throughout the process was commendable. I went with the premium high-quality materials which is visually appealing and should make for a very durable roof. Smart Roofing exceeded my expectations, and I highly recommend their services for anyone in need of a reliable and top-notch roofing company! Definitely will use Smart Roofing in the future.
Dave Maier
21:40 13 Feb 24
My experience with Smart Roofing was fantastic. From the salesman, Tom that spent a lot of time with me, to the owner Dale, who's professionalism and attention to detail was amazing. Of course not to forget the crew that was incredible at their craft. Our property is a side-by-side, so essentially it was 2 roofs... and it really only took a day to do.The ENTIRE experience was wonderful, the price was right, and I would highly recommend them.
Joan Lupo
22:38 12 Feb 24
Smart roofing did our roof in 2003. We had a great experience then. Fast forward to 2024. We had to have some gutter repair work done. The response was quick and courteous. The repair was done superbly. Dale even inspected the roof from 2003 and tighten up some screws left by an old Direct TV dish. I highly recommend this company!! Superior service.
Albert Adams
15:51 11 Feb 24
Smart Roofing did an outstanding job on roof replacement both on our home and garage. They were extremely professional and courteous. The job was completed in a timely manner and at a fair price. I highly recommend them.
Susan Wiederstein
13:47 11 Feb 24
Dale and his crew did a great job! The crew arrived early and worked hard. The roof looks great, exactly what we wanted! Dale also installed a solar tube in a dark hallway, it's perfect. Clean up, both inside and out, could not have been better. I highly recommend!
Sherrie Knight
04:11 07 Feb 24
These guys are great...not only do they do roofs n etc they did my counter tops...very polite guys n a fantastic job... I highly recommend them ...all clean up was done n counter tops n sink look great I'm very pleased...such great work very professional...thank u .....
Nathalie Adamonis
22:59 02 Feb 24
We had storm damage due to snow. These guys were quick to answer during a busy time. Not only were they quick and responsive they were so knowledgeable in their craft. Consulted us with the work that needed to be done and worked with our insurance company to get the money we needed to make all the repairs. They were very professional to work with day of and were efficient when getting the job done. It’s good to know there are honest crafts and tradesmen out there who take pride in their work. I’d recommend working with them to anyone.
James Jurgella
23:30 24 Jan 24
Dale and his crew did a great job and was diligent in answering all our questions. Would highly recommend to anyone needing a new roof. I give them 5 stars ✨
jasna frontz
18:46 24 Jan 24
I couldn't be more pleased with the service from Dale Smart. I called him bcs we developed a leak in the roof due to ice damning in this WI weather. He responded to my call same day, then came out in the evening to assess situation and had advice for us on how to handle the problem. Dale was kind and extremely patient with our concern, giving us time to answer all of our questions. He then came out the next day with his crew to remove snow off the roof, giving the problem area special attention. He will be back once snow is gone to fix the leak. We could not be more pleased with the care and expertise with which he handled the problem.
Michael Romaszewski
22:28 19 Jan 24
Recently had a roof replacement. Dale and his team were great! He is friendly, knowledgeable, and explained the entire process. Not pushy at all and price was very reasonable. He was onsite during the entire roof installation and everyone on his team was very professional. They were punctual and workmanship was exceptional. Everything was completed in one day and cleanup was very thorough. I highly recommend Smart Roofing!
Mark Budnik
16:19 11 Jan 24
I highly recommend this roofer, they did an outstanding job on our full house roof replacement. Owner Dale was on site every day to insure a quality job. Very competitive price. Shout out to estimator Tom B. for his expertise and diligence answering all our questions and concerns.
Patrick “P” S
20:59 22 Dec 23
Great job, fast, knowledgeable, professional and easy to work with, Thank you Dale and Company
ken marquardt
01:19 13 Dec 23
I was impressed with the professionalism of both Tom in sales and Dale the owner. Everything was completed on time and as promised. It was reassuring having the owner on site the entire time the work was being completed.
Jon L
17:24 05 Dec 23
Did not end up going with this company, but the salesman was very professional and knowledgeable. He provided a competitive quote in a timely manner as well. If a friend were to ask me for a reference, this would be one of the companies I share.
thomas beaton
00:34 29 Nov 23
The proposal was very thorough and the follow through was beyond expectation. Great communication and crew supervision and thus, the crew was prompt, courteous and efficient. Dale solved a drainage issue by extending the second floor downspout into the gutter.They also installed Smart Guard gutter covers to keep drainage clean and free.From over all value to final cleanup every aspect of this hire was perfect!
Jan Wolf
01:10 10 Nov 23
We are extremely pleased with the Smart Roofing Company. Tom and Dale were professional, punctual, communicative, highly skilled and attentive to detail. Dale and his team tore off two layers of shingles and installed a new roof including a special sheet to prevent water damage due to ice build up. They installed roof vents, new gutters, gutter guards and chimney flashing.They did a great job color coordinating trim and flashing. Workmanship was excellent.They came the day before installation to stage their equipment so they could complete our project in one day including clean up.Thank you Tom, Dale and Installers. We highly recommend Smart Roofing and Sheet Metal Company!
Jeff Majinski
17:59 21 Oct 23
Great experience with my roof replacement. The owner was onsite throughout the project and the crew was very conscientious about not damaging our landscaping. I would highly recommend this company to anyone!
Andrew Wojciechowski
20:36 18 Oct 23
As always they were above and beyond my expectations. My mother needed a new roof and were prompt in addressing our needs. They have always done a great job from start to finish and didn't disappoint. I highly recommend them to anyone who needs any roof work done. Great job, again!
Shirley Minga
12:32 12 Oct 23
Smart Roofing and Sheet Metal replaced our roof (a tear off), downspouts, and gutters. Dale’s team worked vigorously to complete the job within a single day, cleaning up meticulously afterwards. High quality materials were used, installation was done expertly, and pride in doing a good job was evident. Dale is responsive and amiable in every way.
Sarah
17:03 20 Aug 23
Highly recommend! Prompt to respond & had immediate installation! Thorough high quality work & clean up! Nice, professional workers! Very pleased with this company!
CJ Widmar
20:26 16 Aug 23
Dale and his crew did an excellent job in replacing our roof. Affordable, very efficient and conscientious about clean up. It was done in one day and the roof looks fabulous. I definitely recommend Smart Roofing.My only suggestion is to make sure to get whatever receipts and/or paperwork you need before they leave. I really needed an invoice for my home owners insurance, which I was assured I would be emailed. However, I have still not received one after a couple weeks, even after emailing a reminder about it. Luckily was able to work it out with insurance to prove work was completed. It worked out in the end so I don't hold it against them. I know they are crazy busy!
Dmitrii Zaitsev
00:24 23 Jul 23
Installed a new roof and gutters with guards during this summer with the SmartRoofing.After checking multiple quotes for this job I’m sure that I paid a reasonable price for a great service!I can certainly note that:1. All my questions before, during and after the job were answered2. The installation started in less then a month after we agreed to the job and it was completed in 3 days as it was promised3. It was great to discuss the project with Dale who participates in the actual installation4. The job site was carefully cleaned after the completion
Jean Parish
20:42 07 Jul 23
Professional; on time and great quality work. Patient and answered all my questions as they came up. Happy to recommend them to anyone interested in a new roof.
Ginny I.
17:36 24 Apr 23
Above and beyond! Highly recommend. I could not be more pleased with the work the Smart Roofing team did in replacing the roof and installing leaf guards on my Milwaukee bungalow! It wasn’t an easy job, but they did a wonderful job and it looks great! The owner Dale was easy to work, kept me informed and did not cut corners. Cleanup was perfect. His salesman Tom was pleasant and very knowledgeable. The price was fair. When I look at my roof I have a good feeling that the process (one always dreads) went so well! Thank you Smart Roofing!
michael coleman
21:02 10 Apr 23
Smart Roofing replaced my roof on a 2800 sqft ranch. The install was completed in 3.5 days and at a very competitive price. They went beyond my expectation and made repairs to the chimney chase siding and trim. Dale Smart is very attentive to your roofing needs. I would highly recommend them.
Lu Lepperd
12:00 31 Mar 23
Recently had a roof replaced. Very happy with the results. Everything was done in one day. The cleanup was terrific. Everyone I worked with was honest and trustworthy. I would definitely recommend them for your next home project.
Heather Holst
21:25 25 Mar 23
From start to finish, Smart Roofing provided exceptional service and quality workmanship. The team was professional, knowledgeable, and efficient throughout the entire process.The initial consultation was informative and thorough, with the team taking the time to answer all of your questions and address any concerns you had. They provided a detailed proposal that clearly outlined the scope of the work, the timeline, and the cost, so you knew exactly what to expect.The installation process was seamless, with the team arriving on time and completing the job in a timely manner. They took great care to protect your property and clean up thoroughly after the work was done.The finished product is outstanding! Your new roof looks great, and the gutter guards are a fantastic addition that will save you time and hassle in the long run. The quality of the work is evident in the attention to detail and the durability of the materials used.Overall, I would highly recommend Smart Roofing to anyone in need of roofing services. Their professionalism, expertise, and commitment to customer satisfaction make them a top-notch choice. Thank you, Smart Roofing, for a job well done!
Bradley Brown
18:41 24 Mar 23
I have used Smart Roofing for my business and home. Very professional and quality work.
Crafting Cultist
11:39 23 Mar 23
Smart Roofing helped me out with my roof and gutters. They were friendly, punctual, competent, and driven.I was so pleased with their progress that I decided to make them all cheesy potato soup for lunch. They managed to get my relatively smaller roof done within a day, despite needing a new roof deck installed. I plan on calling Dale again in the future for further roof/gutter services.
Zy De Borja
21:45 22 Mar 23
Smart Roofing is the best company you can find in regards to roofing ! They fixed my attic ventilation issue. I've met with numerous contractors before them and they only wanted to sell unnecessary things and take all your savings! Dale is very honest, knowledgeable and caring to his customers. He surveyed, analyzed and explained the issue profoundly. He told me the options but directed me to the most cost effective way to solve the problem without breaking the bank. Communication and scheduling with them was very easy. Dale even did an extra mile of of going to a paint store to get me my exterior paint made without charging me. You will not get this treatment from any other contractor i bet you ! His group worked as team and finished the job in no time. I highly recommend Smart Roofing !!! Professional and experienced roofing company.
Daniel Adamonis
15:32 02 Mar 23
Dale and his team are amazing. They responded to our call about a leak in our roof from storm damage right away and came out to fix it the next day. Will absolutely be using Smart Roofing for all of our roofing needs and recommending to everyone to do the same!
Andrew Klain
23:53 28 Feb 23
Dale and his team were very professional to work with. He was communicative and went above and beyond what we expected. They even replaced some rotted wood that we didn’t know existed. 100% would recommend.
SJH
02:12 19 Feb 23
Dale is a consummate professional who was quick, knowledgeable and honest, which can be a trait that you can’t find just anywhere. Fully recommended and will use again!
Mike Riekkoff
16:26 09 Feb 23
Dale and his team were very professional and attentive to details. They extremely efficient and very affordable. I would recommend them to family and friends.
J
17:09 02 Feb 23
Although the other roofing contractors were slightly less expensive, we were willing to pay extra because Dale Smart would work with his customers. It was definitely worth the investment. We had many shingles throughout the roof that had blown off during high winds. Dale came out to inspect and give an estimate on the roof. Following the inspection, he offered to caulk all the exposed nail holes in the cold of winter without charge although we didn't sign a contract with him yet. That is customer service! In addition, he worked with our insurance to try to get the best reimbursement. Most importantly, Dale worked tirelessly with his crew on the job throughout the entire roof replacement to get the job done on time. Dale and his crew are so incredibly hardworking that they worked on the weekend and in unexpected rain. During the entire process, Dale was in constant communication with us, was very professional, came everyday on time, and worked with us to make everything right. At the end of the job, Dale even took the time to seal some leaky gutters, caulked exposed areas of wood on the soffit, and adjusted a few gutters at no additional cost. Our new roof looks amazing and we highly recommend Smart Roofing!
Todd Schluechtermann
21:25 30 Jan 23
Smart Roofing was able to come out right away to access my roof issues and determine a fix. A few days later they were back and the completed the roof repairs within a couple hours
Mike Koscielak
13:46 28 Jan 23
Dale was the only person to come out and offer to find the leaks in my roof and fix them instead of coming out and transitioning immediately into giving a quote for a new roof.
Steve Sibinski
16:55 09 Jan 23
We had Smart Guard gutter covers installed in fall to combat the leaves from 2 large maple trees in our yard. No more gutter cleaning for me. We used them after having my mother -in-laws roof done. Fast turn around and done in less than 2hrs. Dale and his crew were very professional. Thanks.
Mark Janecek
12:07 15 Nov 22
Smart roofing inspected our roof 5 years ago after we had a leak. They patched it up for a minimal charge and we haven't had issues since.They made another recent visit to patch us up because of wind damage. They will be replacing the roof next spring.They treated us very well and are pleasant to work with.
Joseph LaChapelle
18:45 14 Nov 22
Called for roof repair and Dale was out the next morning. Dale assessed the problem and repaired it prior to any explanation of what the issue was. Afterwards Dale explained the issue and resolution and told me that there would be no payment needed for this repair. I expressed my gratitude for the kindness, knowledge and quick response to my situation.I highly recommend Dale and Smart Roofing.
John S.
22:45 11 Nov 22
Dale was quick to help and offered great advice. It is nice to call a company and they send one of their employees rather then a subcontractor.I was considering a metal roof in the future or in lieu of repairing my aphalt roof after learning some of the downsides from Dale I will be buying a Asphalt Roof when I need to. Dale to his credit rather then trying to up sell me on a roof now, convinced me to repair this one and get a couple more years from it. He gave me a great price on the repairs much less (1/5) then another roofers quote. Highly recommend Smart Roofing
Brian Burke
17:10 09 Nov 22
Dale and his crew are incredibly responsive. We had a single raised shingle from a roof installed in 2001, and they responded immediately to address that issue and as well as another minor problem they noticed. I am totally pleased with their work and I will definitely contact Smart Roofing when I need a new roof.
G-Force Fundamentals
22:29 06 Nov 22
What we got was nothing less than superior professional service. Dale and staff were challenged from start to finish and did an exemplary job. I think they planned on 2 days but stayed for 3 to get the job done right. They may be busy but they're worth the wait.
The Ferones
01:06 12 Oct 22
We highly recommend Smart Roofing! Starting with Tom’s estimate and clear industry knowledge and experience, we knew we were dealing with a good company. We were relieved when their quote came in at a very fair price. Dale came out to inspect the job and further advise on next steps, and we were so impressed with him. He was personally present for all parts of the job, attentive and communicative and went above and beyond what we expected. He and his crew worked hard, efficiently and got the job done even sooner than planned. We couldn’t have asked for a better experience!
Nick Mischo
03:35 10 Oct 22
Working with Smart Roofing was a great experience from start to finish. Having initially solicited site visits and estimates from several different companies, we ultimately went with Smart Roofing based on the favorable price(although not the very cheapest), quality of inspection thoroughness and knowledge, local history, follow-up through the estimate process, and trust they built with us on the quality and reputation they would bring to our project. We were not disappointed with our decision, and both Tom and Dale impressed us at every turn.All of our questions prior to accepting the estimate were answered thoroughly and their advice on options for the scope of work were honest and clear. The work itself actually started earlier than initially estimated, and everyone working on site appeared very competent, paying attention to the quality of work as well as the impact on the rest of the house and yard.We were very happy with the professionalism of the companies representatives, the quality of work, and most importantly, the end result. I would definitely recommend others to use Smart Roofing & Sheet Metal.
Valerie Rickert
23:53 25 Aug 22
I was very happy with Dale not only did he answer his phone (no answering services or machines) he squeezed me in his busy schedule. He help fix my leeking roof in my kitchen. My daughter is also here when Dale came to assess the problem at my home and she was so impressed with his service she also wrote a review. Please read my daughter's comments and review. I do recommend Smart Roofing to anyone that needs quality customer service.
Mandy Rocket
18:03 25 Aug 22
Dale Jr. came out right away to help us after we found water leaking into our kitchen from the roof. Found out it was the bracket holding the telephone and electric wires pulling out from the roof and the hole where the mount goes was the little hole where water was leaking in after a storm. He pounded it back in and caulked it up for us and surveyed our entire roof and gave us estimates and valuable information on what we can do going forward to repair and get a new roof in the future. He was incredibly professional, fast, efficient, kind and fun to work with and will definitely be working with him and his company with all of our roofing needs in the future!
The Qin Family
14:40 22 Jun 22
Our friend recommended Smart Roofing and Dale did an excellent job for us. He responded quickly to a wind damage and repaired our roof/ridge the next day. He also checked other areas to make sure that there is no blind spot left. The work is efficient, high quality, and detail oriented. We will definitely use Smart Roofing again.
Eddie Muniz
00:52 17 Jun 22
One of the best contractors I've had do work for me! ,Dale and his guys are solid!!,Top notch in my book!
Elisabeth Liza Ekstrand
02:36 16 Jun 22
Above all expectations. Great company to deal with. Very quick to respond - like same day. A fair market quote provided, with explanations of potentail add-ons as the old roof was to be torn off, and could be anticipating damage since we had leakage. Were put on the schedule for work to be completed within 6 weeks of order. They came 5 days later as an opening was available. A fantastic, hard working, polite and respectful crew, got everything completed and cleaned up in 2 and a half days. And that included a severe rain/hail storm, but everything was secured and nothing damaged. Dale Jr you are the best and you show how much you care for your working crew. Tom did a great job presenting everything to us, and follow up. You should be proud of your family company. We'll be in touch.
Chelsey Omen
16:54 10 Jun 22
Dale and his team of professionals are top notch! They swiftly diagnosed and repaired a leak in the roof that needed attention asap before further damage was done. The job site was left very clean and prices are affordable.
Rolf Ekstrand
18:55 03 May 22
We had a sewer vent pipe seal leak during recent rain storms. Tried several companies around here and I guess the job was too small as I did not get one single return call. I texted Smart Roofing late morning today , and they showed up at 1:00 pm. Inspected the vent and put a new seal on it. Definitely, I am a very happy customer and will most certainly call them first when I need to fix something they are providingRolf E
Rebecca Meleski
12:07 22 Feb 22
Smart Roofing did a fantastic job with our roof. They consulted us about decisions throughout the process and always made sure we were aware of what they were doing. Dale is one of the most professional and genuine people we’ve ever had the pleasure of working with. He goes out of his way to help people and it is obvious that he cares about his customers and the quality of his work, not the money. We highly recommend using Smart Roofing!
Keegan Vallee
04:46 17 Jan 22
Dale and his team were extremely professional and fair throughout the entire process from start to finish. The quality of their work is next to none. I would recommend them to do any exterior work on any friends/family/or peers home.
John Koshick
04:57 10 Jan 22
Smart Roofing is absolutely incredible! Utmost professionalism, honest, responsive, and a beautiful finished product that will last for years! Simply put; Smart Roofing knows what they're doing, and they do it very well! I would recommend them to anyone looking to have their roof done right!
Yin Wang
23:07 05 Jan 22
We got our roof replaced by Smart Roofing last year. Dale and his crew are very professional and have done a great job! Highly recommended!
J Bradway
21:23 05 Jan 22
Did a great job on my roof replacement. Quick clean and professional. Definitely would recommend using smart roofing.
Timothy Keller
21:41 04 Jan 22
We had our roof replaced and are very satisfied with the service and the product. Smart roofing is a very professional company with very knowledgable workers. Would highly recommend Smart roofing to anyone needing their services.
Keith Manson
21:22 04 Jan 22
Smart roofing just completed two jobs on my commercial properties. They installed asphalt roof on apartment and did a rubber roofrepair on the commercial property. He beat the winter in December and did a good job and noticed some other items that needed to be addressed that if we're not addressed would be a issue. I have used smart roofing now at least 4 times, and every time has been good experience.
Kent Schneck
21:10 04 Jan 22
On behalf of myself and Gulfeagle Supply I would like to thank Smart Roofing and Sheet Metal for another great year! Smart continues to be a great partner in business and a relationship that we truly value and appreciate . Thanks again Dale and team, we look forward to working with you in the future!Kent SchneckGulfeagle Supply
Craig Ostovich
20:58 04 Jan 22
Dale and crew are awesome. They fixed about forty years of problems. I have a shallow pitched roof and it had very poor ventilation, to the point there was a haze in the attic. Now the attic is dry and breathing great. Past owners must have had issues but the contractor they hired didn’t fix a thing, they only got new shingles. I highly recommend Smart roofing. Great price, excellent workmanship, on time and clean.
Lisa Allison
20:36 04 Jan 22
I would definitely recommend going to Smart Roofing & Sheet Metal Company for your roofing needs. They were very professional and timely. They did a wonderful job on our roof. We love it!
Marcee Doherty
20:21 04 Jan 22
Highly recommended! Quality and professional work, on time, very responsive to questions and proactively with updates, communicative, flexible, and a great value! Love that they are a family-owned business, too!
Mark Lorenz
20:20 04 Jan 22
Dale Jr. and Sr. have a standard for quality that is hard to match. Honesty, quality and integrity has made them a great match for our roofing credential program for years!
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See the CertainTeed Integrity Roof System™ in Action
CertainTeed Integrity Roof System® Installation
Contact Us
4985 S Sunnyslope Rd
New Berlin, WI
53151
Office: (414) 529-9549
Or text Dale directly:
(414) 882-1075
Hours of Operation
Monday through Friday:
7AM to 7PM
Saturday and Sunday:
7AM to 7PM
See Our Reviews
Same family business.
Same personalized service.
Never lost our A+ rating.