Shingle Roofing

Protect Your Property while Increasing Value with a Modern Design

Whether you need a full roof replacement, repairs, or a new roof installation, our team of experienced professionals is here to deliver durable, high-quality shingle roofing solutions that meet top industry standards.

Why Choose Shingle Roofing?

Durability & Longevity

Asphalt shingles offer long-lasting protection against natures elements.

Affordability & Cost Effective

The most popular roofing solution that provides excellent home value.

Variety of Styles & Colors

Choose from a wide range of designs to complement your home or business.

Easy Maintenance & Repairs

Shingles are simple to maintain and replace when needed in any circumstance.

MATERIALS WE OFFER

Dimensional Asphalt Shingle Roofing

Asphalt shingles are the most popular shingle roofing material in the U.S., known for their affordability, durability, and ease of installation. They provide excellent protection against harsh weather conditions and come in a variety of styles enhancing curb appeal.

Benefits of Asphalt Shingle Roofs

Metal Roofing

Weather Resistance

Designed to withstand extreme temperatures, high winds, and heavy rain, making them an excellent choice for Wisconsin’s climate.

Metal Roofing

Energy Efficiency

Certain asphalt shingles are engineered with reflective properties that help reduce heat absorption, leading to lower cooling costs.

Metal Roofing

Aesthically Appealing

Available in a variety of colors and textures, asphalt shingles can mimic the look of premium roofing materials at a fraction of the cost.

Smart Roofing and Sheet Metal

Perfect for Residential and Commercial Properties

Smart Choice. Smart Service. Smart Roofing.

Shingle roofing is one of the most versatile roofing materials, suitable for both residential and commercial applications. Whether it’s your residence, a commercial building, rental property, or a community facility, shingle roofing offers affordable roofing  options with lasting performance, protection, and competitive warranties.

Commercial Roofing

Want your roof installation added to our schedule?  Start with your free estimate. 

WHY CHOOSE SMART ROOFING?

At Smart Roofing, we focus on delivering direct benefits that property owners will appreciate:

1

eXPERt
INSTALLATION

Our team of skilled professionals ensures that every shingle roof is installed with precision and care.

2

TOP-QUALITY Materials

We use only the best roofing products in the industry to ensure lasting durability and safety.

3

BEst Company WARRANTIES

We have the best workmanship and manufacturers warranties in the market. 

4

Competitive Pricing

We provide upfront pricing with no hidden costs and price matches if competitors beat our quote!

Certainteed
malarkey

We work with the best brands

Experiences From Smart Roofing Clients
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Ruud Lenssen profile picture
Ruud Lenssen
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We had a small leak in our sunroom and called the guys at Smart roofing for a quote on a potential repair/replacement. Joey came over to the house and after a thorough inspection said that he could replace the poorly installed old flashing but, it would cause damage to the siding of the house. He recommended a temporary repair to stop the leak and advised to have it permanently fixed when we replace the siding in the near future. He fixed it right away on the spot! What a class act! Old school service and genuinely wanted to help, not just make a quick buck. Great job, Joey!!
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Ryan Siegler profile picture
Ryan Siegler
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Outstanding experience! I needed a roofing quote after another company I contacted for a siding estimate told me that I also needed a new roof. Joey came out, thoroughly inspected everything, and informed me that my roof was actually in good working order. He took the time to address all of my concerns and never tried to sell me something I didn’t need. If you’re looking for an honest quote from a trustworthy company—with reviews that back up their performance—this is the place to go. When the time does come for a new roof, they’ll be the first company I call. Thanks again, Joey! Highly recommend!
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William Cray profile picture
William Cray
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Dale at smart roofing is awesome! He inspected the roof on a property we were looking to buy and was really knowledgeable. While doing that inspection, I told him we had a small amount of water coming in our current home and he came right over to take a look. All the other roofers we had were complete sales guys just trying to sell us a new roof for 30k+. Dale said some simple repairs would suffice and to save the $. He's working up an estimate for us. It felt like he was advising and consulting us rather than just trying to suck as much money out of us as possible like the 2 other companies we had come look at our roof. Not to mention, when he was here he said he's pretty sure he figured out why the water was coming in and just put a handful of screws in and some caulk around a vent. He did it on the spot and didn't charge us. Just a really down to earth good guy.
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Ashley Kline profile picture
Ashley Kline
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I am writing to share my appreciation for the excellent service we received recently. We had some flashing leaking on our chimney, and Dale went above and beyond to come to our house in an extremely timely manner. He went up on the roof, identified the exact problem, and fixed it immediately. Unlike the other contractors we had over, there was no guesswork involved. Smart Roofing will be handling all of our roofing needs from now on. I highly recommend their services to everyone.
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Charlie k profile picture
Charlie k
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I had a roof leak I couldn’t track down. Joe came out to take a look and had a tech come right over to solve the problem. Has been dry ever since!
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Gabby Bergeron profile picture
Gabby Bergeron
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Very responsive team, came to check our leaking skylight the same day when we contacted them late on a Friday, and Dale and team returned Sunday to start repairing the problem. Knowledgeable and helpful team and answered all our questions on other areas we were concerned with! Would absolutely recommend!
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Scott Morrell profile picture
Scott Morrell
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We discovered water damage on our ceiling, we were understandably concerned. Our roof had been installed six years ago, but the original roofing company was no longer in business, so we had no way to have the warranty honored. After seeing this company’s outstanding Google reviews, we decided to give them a call—and they absolutely lived up to their reputation. Dale returned our call within an hour and came to our home the very same day. He was honest, knowledgeable, and never pressured us. He took the time to explain the issue, gave us several options, and even shared ways we could potentially fix it ourselves. Since we’re much more comfortable staying on the ground than climbing onto a roof, we asked Dale to handle the repair. His pricing was more than fair and an incredible value. He completed the work the very next day and provided before-and-after photos so we could see exactly what had been repaired. It’s rare to find a company that genuinely makes you feel like they’re looking out for your best interests instead of trying to maximize the bill. We were so impressed with the quality of the service, honesty, responsiveness, and workmanship that we plan to use them again for some upcoming gutter work. We highly recommend this company to anyone looking for reliable, trustworthy, and reasonably priced roofing services!
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david mastopietro profile picture
david mastopietro
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They came and gave me an estimate for a roof repair yesterday. They finished up the job today and did a great job. Price was more than fair and nice people.
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Ross Whiting profile picture
Ross Whiting
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Dale and his crew are very dedicated to their work. They pay attention to detail and have an excellent work ethic. They made sure everything was cleaned up before leaving each day. Great communication - they kept us informed throughout the project. Highly recommend!
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Smart Roofing and Sheet Metal Standards

What To Consider When Choosing a Shingle Roofing Contractor

When selecting a roofing contractor, homeowners should consider several key factors to ensure a successful project:

Licensing and Insurance

Always choose a licensed and insured contractor to protect yourself from liability and ensure compliance with local building codes.

Local Reputation and Reviews

Research customer reviews and ask for references to gauge the contractor’s reliability and quality of work.

Detailed Written Estimate

A reputable contractor will provide a detailed written estimate outlining the scope of work, materials, and costs involved.

Warranty and Service

Ensure the contractor offers a solid warranty and stands behind their work with excellent customer service.

Choose Your Shingle Roofing Service

Smart Roofing Roof Inspection

Roof Inspection

Have our experts review the condition and ensure the longevity of your roof with an inspection.

$

Roof Repair

Fix leaks, missing shingles, and storm damage quickly and efficiently.

$
Roof Replacement

Roof Replacement

Upgrade to a brand-new roof with modern, high-performance shingles.

$

New Roof Install

Enhance your property with a professionally installed shingle roof custom for your plan.

$