Roof Replacement

Your Local Certified Roof Replacement Service Contractor

We specialize in high-quality roof replacement services, ensuring long-lasting durability and aesthetic appeal. A strong, reliable roof is essential to protecting your  property. Whether your roof is aged, damaged, or simply in need of an upgrade, we are here to provide expert craftsmanship and the best materials available.

Reasons to Consider a Roof Replacement

Age of Your Property's Roof

Most asphalt shingle roofs last 20-25 years. If your roof is near or past this age, it may be time to replace it before leaks and structural issues develop.

Visible Damage & Leaks

If you notice missing, curling, or cracked shingles, water stains on ceilings, or frequent leaks, these are clear signs that your roof needs replacement.

Storm or Weather Damage

Severe storms, hail, and high winds can cause significant damage to your roof, making it vulnerable to leaks and further deterioration. These are things to address quickly.

Energy Efficiency & Home Value

A new roof with modern, energy-efficient materials can help improve overall efficiency thereby lowering energy bills and increase your home’s resale value.

Homeowners’ Preferred Choice

Certainteed Saint-Gobain

We prioritize top-rated roofing products, like Certainteed Landmark Pro and Northgate because homeowners love the innovative materials that handle any weather, at an affordable price, with the best warranties on the market. 

Most Popular Roof Replacement Products

Metal Roofing

Landmark Pro

Providing superior durability, enhanced color options, and long-lasting weather resistance, ensuring your home stays protected and beautiful for decades.

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shingle roofing

Northgate

Engineered with impact-resistant technology, superior flexibility, and exceptional durability against harsh weather conditions extending the lifespan.

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Metal Roofing

Certainteed Warranty

Your investment is protected by a lifetime transferable warranty, ensuring the long-term durability and peace of mind for you and future homeowners.

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Additional Services to
Enhance Your Roof Replacement

When replacing your roof, it’s the perfect time to consider other upgrades that can improve your home’s functionality and longevity:

Aluminum Gutters

Gutters, Spouts, & Guards

Protect your home’s foundation by ensuring proper water drainage with high-quality gutters and leaf-resistant guards with updated aesthetics.

Skylight

Skylights & Sun Tunnels

Bring in more natural light and enhance your home’s interior with revised and safeguarded, expertly installed skylights or energy-efficient sun tunnels.

Chimney

Chimney Tear Down & Repairs

If your chimney is deteriorating or no longer in use, we offer safe removal or restoration services. Note that restoration will be handled after the roof installation.

Insulation

Attic Ventilation & Insulation

Improve energy efficiency and prevent moisture issues with proper ventilation and insulation. We give a complimentary review with every roof replacement.

By addressing these upgrades during your roof replacement, you can save time and money while enhancing your home’s overall protection and comfort. Make sure to add these details in the notes for your instant estimate, this helps us prepare for the inspection.

Smart Roofing and Sheet Metal

Our Commitment to Quality & Customer Satisfaction

Smart Choice. Smart Service. Smart Roofing.

Smart Roofing is a trusted name in southeastern Wisconsin, delivering top-quality roofing for homes and businesses. We offer competitive pricing, expert craftsmanship, and hands-on project management. With a BBB A+ rating and multiple service awards, our reputation speaks for itself. Whether it’s a home, rental, or commercial property, Dale and the team have you covered.

Commercial Roofing

Want your roof installation added to our schedule?  Start with your free estimate. 

OUR PROCESS

How We Work

Instant Estimate

Click on ‘Instant Estimate’ to quickly get an initial quote and input your project description.

Initial Contact

Your appointed advisor will reach out to schedule your free inspection and consultation.

Free Inspection

Our trained experts will assess your roof’s condition inside and out, then provide a detailed report of findings.

Estimate

After the inspection, we’ll present a comprehensive, no-obligation estimate tailored to your needs.

Follow-Up

We follow up to answer any additional questions and confirm your decision after receiving your other bids.

Project Approval

Once you approve the estimate, we’ll schedule the project and provide a timeline for completion.

Preparation

We prepare the site, ensuring safety and minimal disruption to your property.

Installation

Our skilled team completes the roofing work with precision, using the top-quality materials of your choice.

Quality Check

After installation, we conduct a thorough quality check to ensure everything meets our high standards.

Cleanup

We leave your property clean and tidy, removing all debris and ensuring your satisfaction.

Final Walkthrough

Together we will walk through our 35 point inspection addressing questions or concerns for complete satisfaction.

Post Completion

Long after your roof is complete, we’re always here to help and support you to maintain and protect your investment.

WHY CHOOSE SMART ROOFING?

At Smart Roofing, we focus on delivering direct benefits that property owners will appreciate:

1

Price Match Gaurantee

If you find a better price with the services we offer, let us know, and we will match it! But expect we’re giving you honest pricing upfront!

2

Decades of Experience

With over 75 years of service in southeastern Wisconsin, we are a trusted, family-owned and operating roofing company that’s seen it all.

3

Honest Service

We remove the existing roof and inspect for hidden issues like wood decking damage, ventilation, and moisture concerns.

4

Expert Installation

Our team consists of highly trained and certified professionals, ensuring superior craftsmanship and long-lasting results.

Certainteed
malarkey

We work with the best brands

Experiences From Smart Roofing Clients
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Ruud Lenssen profile picture
Ruud Lenssen
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We had a small leak in our sunroom and called the guys at Smart roofing for a quote on a potential repair/replacement. Joey came over to the house and after a thorough inspection said that he could replace the poorly installed old flashing but, it would cause damage to the siding of the house. He recommended a temporary repair to stop the leak and advised to have it permanently fixed when we replace the siding in the near future. He fixed it right away on the spot! What a class act! Old school service and genuinely wanted to help, not just make a quick buck. Great job, Joey!!
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Ryan Siegler profile picture
Ryan Siegler
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Outstanding experience! I needed a roofing quote after another company I contacted for a siding estimate told me that I also needed a new roof. Joey came out, thoroughly inspected everything, and informed me that my roof was actually in good working order. He took the time to address all of my concerns and never tried to sell me something I didn’t need. If you’re looking for an honest quote from a trustworthy company—with reviews that back up their performance—this is the place to go. When the time does come for a new roof, they’ll be the first company I call. Thanks again, Joey! Highly recommend!
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William Cray profile picture
William Cray
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Dale at smart roofing is awesome! He inspected the roof on a property we were looking to buy and was really knowledgeable. While doing that inspection, I told him we had a small amount of water coming in our current home and he came right over to take a look. All the other roofers we had were complete sales guys just trying to sell us a new roof for 30k+. Dale said some simple repairs would suffice and to save the $. He's working up an estimate for us. It felt like he was advising and consulting us rather than just trying to suck as much money out of us as possible like the 2 other companies we had come look at our roof. Not to mention, when he was here he said he's pretty sure he figured out why the water was coming in and just put a handful of screws in and some caulk around a vent. He did it on the spot and didn't charge us. Just a really down to earth good guy.
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Ashley Kline profile picture
Ashley Kline
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I am writing to share my appreciation for the excellent service we received recently. We had some flashing leaking on our chimney, and Dale went above and beyond to come to our house in an extremely timely manner. He went up on the roof, identified the exact problem, and fixed it immediately. Unlike the other contractors we had over, there was no guesswork involved. Smart Roofing will be handling all of our roofing needs from now on. I highly recommend their services to everyone.
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Charlie k profile picture
Charlie k
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I had a roof leak I couldn’t track down. Joe came out to take a look and had a tech come right over to solve the problem. Has been dry ever since!
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Gabby Bergeron profile picture
Gabby Bergeron
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Very responsive team, came to check our leaking skylight the same day when we contacted them late on a Friday, and Dale and team returned Sunday to start repairing the problem. Knowledgeable and helpful team and answered all our questions on other areas we were concerned with! Would absolutely recommend!
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Scott Morrell profile picture
Scott Morrell
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We discovered water damage on our ceiling, we were understandably concerned. Our roof had been installed six years ago, but the original roofing company was no longer in business, so we had no way to have the warranty honored. After seeing this company’s outstanding Google reviews, we decided to give them a call—and they absolutely lived up to their reputation. Dale returned our call within an hour and came to our home the very same day. He was honest, knowledgeable, and never pressured us. He took the time to explain the issue, gave us several options, and even shared ways we could potentially fix it ourselves. Since we’re much more comfortable staying on the ground than climbing onto a roof, we asked Dale to handle the repair. His pricing was more than fair and an incredible value. He completed the work the very next day and provided before-and-after photos so we could see exactly what had been repaired. It’s rare to find a company that genuinely makes you feel like they’re looking out for your best interests instead of trying to maximize the bill. We were so impressed with the quality of the service, honesty, responsiveness, and workmanship that we plan to use them again for some upcoming gutter work. We highly recommend this company to anyone looking for reliable, trustworthy, and reasonably priced roofing services!
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david mastopietro profile picture
david mastopietro
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They came and gave me an estimate for a roof repair yesterday. They finished up the job today and did a great job. Price was more than fair and nice people.
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Ross Whiting profile picture
Ross Whiting
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Dale and his crew are very dedicated to their work. They pay attention to detail and have an excellent work ethic. They made sure everything was cleaned up before leaving each day. Great communication - they kept us informed throughout the project. Highly recommend!
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Smart Roofing and Sheet Metal Standards

What To Consider When Choosing a Contractor for Roof Replacement

When selecting a roofing contractor, homeowners should consider several key factors to ensure a successful project:

Licensing and Insurance

Always choose a licensed and insured contractor to protect yourself from liability and ensure compliance with local building codes.

Local Reputation and Reviews

Research customer reviews and ask for references to gauge the contractor’s reliability and quality of work.

Detailed Written Estimate

A reputable contractor will provide a detailed written estimate outlining the scope of work, materials, and costs involved.

Warranty and Service

Ensure the contractor offers a solid warranty and stands behind their work with excellent customer service.

Get A Roof Replacement Estimate

If you’re considering a roof replacement or maybe you know your ready, trust Smart Roofing and Sheet Metal Company to deliver outstanding results. Take the next step today by getting your free estimate followed by a Smart Roofing consultation.