Smart Roofing & Sheet Metal provides award-winning roofs

since 1950 with jaw-dropping prices, warranties, and service.

⭐⭐⭐⭐⭐ 5 out of 5 ( 106 Google Reviews)

Milwaukee county roof replacements and new-builds

Get A Smart Roofing Estimate

Professional, Punctual, Quick Response


"Quality of work is next to none"


2017 Super Service Award



Feel the quality. It's worth the difference.



After a thorough inspection, we'll spend time with you reviewing available options, advise you what we think needs done,

answer any questions, and make sure you know all the ins and outs before we even proceed with your estimate.

Industry Best Warranty

We provide the best quality work available for you and back it with our SMART10 warranty. The SMART10 warranty is a 10-year workmanship warranty. If we install your roof and something is not right we will fix it for free, that is our Guarantee. We care about our customers and their families and we want to provide the best work and experience.

Improved Energy Efficiency

Your roof plays a vital role in the climate of your home. Your roof helps to control the heat and air that gets in or out. You're probably well aware of the value of increasing energy efficiency with remodeling and building. Today's roofing technology has continued to improve since the last time your roof was replaced. When we replace your roof, you will feel the temperature difference.

Maintain Insurance Coverage

The age of your roof is a significant factor in your home insurance coverage. Many insurance companies offer limited or no coverage on roofs 20 years and older. We'll answer questions your insurance company will have and help you through the process so you have all the insights you need when it's time to replace your roof and make sure you maintain your insurance coverage.


"Smart Roofing did a fantastic job with our roof. They consulted us about decisions throughout the process and always made sure we were aware of what they were doing. Dale is one of the most professional and genuine people we've ever had the pleasure of working with. He goes out of his way to help people and it is obvious that he cares about his customers and the quality of his work, not the money. We highly recommend using Smart Roofing!"

Rebecca M

⭐⭐⭐⭐⭐ 3 weeks ago

"We had had our roof replaced last year by Dale and his exceptional team. We couldn't be more pleased with the whole process. Dale explained the process and gave us options, at the initial meeting. His team cleaned up every day upon leaving. Dale met with me after completion to review and make sure we were satisfied with their work. Which I was. Smart Roofing is definitely worth looking into giving you a bid on your project."

Mark S

⭐⭐⭐⭐⭐ 1 month ago

"Did a great job on my roof replacement. Quick, clean, and professional. Definitely would recommend using smart roofing."

John K

⭐⭐⭐⭐⭐ 2 months ago

"Smart Roofing is absolutely incredible! Utmost professionalism, honest, responsive, and a beautiful finished product that will last for years! Simply put; Smart Roofing knows what they're doing, and they do it very well I would recommend them to anyone looking to have their roof done right!"

Jack B

⭐⭐⭐⭐⭐ 2 months ago

"We got our roof replaced by Smart Roofing last year. Dale and his crew are very professional and have done a great job! Highly recommend!"

Yin W

⭐⭐⭐⭐⭐ 2 months ago

"Dale Jr and Sr have a standard for quality that is hard to match. Honestly, quality, and integrity have made them a great match for our roofing credential program for years!"

Mark L

⭐⭐⭐⭐⭐ 2 months ago

"Dale and his crew are awesome. They fixed about forty years of problems. I have a shallow pitched roof and it had very poor ventilation, to the point there was a haze in the attic. Now the attic is dry and breathing great. Past owners must have had issues but the contractor they hired didn't fix a thing, they only got new shingles. I highly recommend Smart roofing. Great price, excellent workmanship, on time and clean."

Craig O

⭐⭐⭐⭐⭐ 2 months ago

"I would recommend Smart Roofing to anyone looking to replace their roof and/or gutters. They are very reasonable and efficient. The two-day project included 2 layer removal of the roof on both house and detached garage, removal of old gutters, and replacement of new roof and gutters on both. The crew were very polite and professional. They were very efficient in cleaning and removing any debris that was involved with their work on the property. I highly recommend them!!!"


⭐⭐⭐⭐⭐ 5 months ago

"I can't say enough about the amazing experience I had working with Smart Roofing. I had Dale look at my roof for a small leak in February, and by the end of March, I had a whole new roof. Smart Roofing was professional, timely, and honest when it came to pricing and did a phenomenal job. I am grateful for their high-quality work and can breathe easier knowing my roof is well installed."

Carolyn K

⭐⭐⭐⭐⭐ 11 months ago

"Dale and his team did an excellent job at our house. We were in a pinch and needed to get our roof done in a hurry. Dale came out, advised us on what he thought we needed done, gave us a competitive quote, and got the job done all within a week. I was very happy with the response time and I would highly recommend this company."

Steve H

⭐⭐⭐⭐⭐ a year ago

"Experience since 1950. We'll find you the exact style and color you want."

Asphalt Shingle Roof Replacement

"We manufacture onsite to any length, in any color and gauge with many finishes."

Metal Roof

"We're qualified experts with low pitch roofs. We'll also fix poor drainage."

Flat Roof


We're on a mission to make professional roof replacements accessible to everyone.

Because we're a family-owned business, reputation is important. We're fast to respond

to your questions, quotes, and concerns. Flexible with your schedule.

And our crew is quick and clean during the installation and completion of your roof. 


We also partner with roofing's industry-standard best manufacturers.

This puts us at the forefront of standards for asphalt shingle roofs and metal roofs.

Not only do we have access to the best products in the market at fair prices, so do you.

Roof Replacements We've Completed

See some Milwaukee county roofs that recently received a new replacement.


We're so honest we'll let you know when you still have time on your existing roof.

And if it's time, we offer roof replacements at the most competitive quotes.

We even ask you to go find three more bids just to show you how fair our estimate is. 


Since we offer SMART10 warranty, if at any time your roof's performance

is anything less than perfect, we'll fix it free of charge no questions asked.


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